tag:blogger.com,1999:blog-86093452008-07-22T14:15:49.872-04:00Chris Jaegernoreply@blogger.comBlogger150125tag:blogger.com,1999:blog-8609345.post-30927588704973437622008-07-22T14:14:00.002-04:002008-07-22T14:15:49.906-04:00

Marketing to brides just got a bit easier. Our new website, Wedding Vendor 411, makes it easier for brides to find your website online. Watch for our official launch in September. http://www.weddingvendor411.com

Chris Jaegernoreply@blogger.comtag:blogger.com,1999:blog-8609345.post-24870175222230415542008-07-22T12:01:00.005-04:002008-07-22T12:11:53.764-04:00

WordPress is blogging software. But it can also be used to create and manage a website. It is easy to update, offers a lot of flexibility with design and features, and is fairly search engine friendly (with a few tweaks). Without a doubt it can be used as an effective tool for marketing to brides. Here is a great example. It's a bit simple but I bet if a bride visits she makes an inquiry, and

Chris Jaegernoreply@blogger.comtag:blogger.com,1999:blog-8609345.post-25737461680682568002008-07-16T17:20:00.002-04:002008-07-16T17:23:00.345-04:00

Bill Cosby is a guy I'd like to hang around with for the day. I recently ran across a quote of his:"I don't know the key to success, but the key to failure is trying to please everybody." Chris Jaeger Book More Weddings http://www.bookmoreweddings.com Are you marketing to brides online? Get the ADVANTAGE for your website. More traffic, more brides, more inquiries, more sales.

Chris Jaegernoreply@blogger.comtag:blogger.com,1999:blog-8609345.post-51396486481247728672008-07-08T19:57:00.000-04:002008-07-08T19:57:00.314-04:00

I just got off the phone with an old friend from WAY back in the early Internet days. She was frustrated at how her top ranked website was very noticably yet gradually falling, over the past six to twelve months, at Google for a lot of her targeted keywords.It's true, I've been watching it.... even telling her she should do something about it. I even tossed her a few "pearls of wisdom" about

Chris Jaegernoreply@blogger.comtag:blogger.com,1999:blog-8609345.post-29914641988349457152008-07-05T15:49:00.006-04:002008-07-05T16:51:31.095-04:00

I always enjoy getting my copy of Mobile Beat Magazine, Ryan Burger's magazine for the mobile entertainment industry. It's always got a great cover. The stuff inside is good too! Todd Donald's article "Can You Really Afford Your Web Advertising?" is right on. Bottom line: if you're not running a PROFITABLE business you're not in business - all the advertising in the world won't change that -

Chris Jaegernoreply@blogger.comtag:blogger.com,1999:blog-8609345.post-46534856843753594912008-07-01T02:56:00.000-04:002008-07-05T18:24:48.410-04:00

Don't get too excited though... If you are marketing to brides online and have a Flash website there's good news, sort of, for you today. Google just announced it has a new algorithm that is crawling and indexing Flash and Flash web pages. So, Happy Days for all those with Flash websites. Right? Well, not exactly, there's a "but." Actually, a BIG but... And here it is: Don't be overly

Chris Jaegernoreply@blogger.comtag:blogger.com,1999:blog-8609345.post-45500490744135122542008-06-26T13:31:00.000-04:002008-06-29T13:36:26.236-04:00

Advertising and marketing to brides online is an effective way to get brides to your retail store. For years the "try on" problem has haunted wedding dress retailers. Brides find something they like online, visit a local store and spend an hour, two, or three trying on dresses, and then leave and order the dress online at some wedding dress discounter. There has been a lot of discussion about

Chris Jaegernoreply@blogger.comtag:blogger.com,1999:blog-8609345.post-88945072488059944472008-06-23T10:58:00.003-04:002008-06-23T10:59:16.579-04:00

If you have an ecommerce website you undoubtably are calculating your conversion rate. Here are the just-released conversion rates of some of the most well recognized online stores: 1. ProFlowers 35.70% 2. Office Depot 31.40% 3. Blair.com 23.80% 4. FTD.com 21.30% 5. QVC 18.70% 6. CDW 17.90% 7. Lands End 17.50% 8. 1800flowers.com 16.80% 9. Drugstore.com 16.20% 10. HSN.com 15.80%

Chris Jaegernoreply@blogger.comtag:blogger.com,1999:blog-8609345.post-73173865674055667452008-06-04T10:17:00.000-04:002008-06-12T10:21:48.149-04:00

Tip of the Week Each week I try to put together a KILLER tip or bit of advice to help you really PUNCH UP your online marketing and improve the results you get from your website. They're short and to the point. You'll find them all at this link: Internet Marketing Tips

Chris Jaegernoreply@blogger.comtag:blogger.com,1999:blog-8609345.post-53067615351191851262008-05-30T19:20:00.002-04:002008-05-30T19:24:47.123-04:00

OK, you've decided you really don't know what you're doing. You've decided you probably don't stand a chance of getting your website top ranked, in your lifetime, using your current strategy. Maybe you've spent three or four months and haven't seen your rank at Google budge. Worse, it may have actually fallen! The good news: The same thing is happening to everyone. The bad news: Frankly

Chris Jaegernoreply@blogger.comtag:blogger.com,1999:blog-8609345.post-36097033350164329542008-05-28T12:15:00.009-04:002008-05-28T12:39:42.788-04:00

The other day I got a heads up on a interesting resource for wedding professionals. The company is Bridaluxe and its founder, Jeff James and I had a conversation about what they're up to. Bridaluxe is an affiliate network that helps people in the wedding industry make money from their website. Let's say you're a florist and you have a website with photos of your work, testimonials and a lead

Chris Jaegernoreply@blogger.comtag:blogger.com,1999:blog-8609345.post-38580889582403750032008-05-27T13:04:00.007-04:002008-05-27T18:23:09.227-04:00

Marketing To Brides Online Starting June 2, 2008 I am switching to Constant Contact to deliver my Internet Marketing for Wedding Professionals newsletter. The move was prompted by many of my subscribers who were telling me they had problems with receiving my newsletter or other email messages from me. If you would like to continue to receive my FREE Internet marketing tips and advice for

Chris Jaegernoreply@blogger.comtag:blogger.com,1999:blog-8609345.post-13392801892714211402008-05-21T09:31:00.006-04:002008-05-21T09:47:45.626-04:00

One of the problems with search engine optimization is getting your hands around it. It's very often explained incorrectly or in terms that make you want to turn, run, and leave the room. If your websmaster can't clearly explain what, why and how in 10 to 15 minutes you probably need to fire your webmaster (there are a lot of things webmasters don't tell their clients). Search engine

Chris Jaegernoreply@blogger.comtag:blogger.com,1999:blog-8609345.post-79144740208097962122008-05-20T21:31:00.004-04:002008-05-20T21:39:44.721-04:00

OK... Number #2 on my list is poor design, specifically poor first impression. Keep in mind, the bar on this Internet marketing thing keeps getting raised and one way it does is when your competitor bites the bullet and goes out and gets a professional designer to design a new website for him/her. When your website leaves a poor first impression, when a bride has visited four other websites..

Chris Jaegernoreply@blogger.comtag:blogger.com,1999:blog-8609345.post-57701925577596302832008-05-19T08:19:00.005-04:002008-05-20T21:39:32.097-04:00

I get asked this question a lot: Q: Why isn't my website working? Today I'll start a series of posts that answer that question. As you might guess, there are many reasons a bride might leave your website. I call it "bail-out" and Google calls it a bounce (if she leaves in less than 60 seconds or doesn't click on another link at your website). #1 Give A Bride What She Came For You can have all

Chris Jaegernoreply@blogger.comtag:blogger.com,1999:blog-8609345.post-55205431132084040192008-05-14T13:31:00.004-04:002008-05-14T13:37:12.083-04:00

Marketing to brides online is more competitive than ever before. The brides are out there on the Internet and everyone in the wedding industry knows it. It's hard enough to get quality traffic to your website these days, the last thing you want to do is lose a bride once she finds your site. There are a handful of things that very quickly turn a bride who finds your website into a "bounce" (she

Chris Jaegernoreply@blogger.comtag:blogger.com,1999:blog-8609345.post-572456464348059792008-05-11T13:37:00.000-04:002008-05-14T13:42:47.226-04:00

I'm pleased to announce the launch of Wedding Business Today (.com). Stop by and take a look. Each day, Monday through Friday, we'll be posting news, information, and resources related to the wedding industry that will help you stay in touch and help you marketing to brides. If you have news about your company, a press release, a new website, a promotion... anything... let me know and I'd be

Chris Jaegernoreply@blogger.comtag:blogger.com,1999:blog-8609345.post-16617909778222057652008-05-08T10:28:00.003-04:002008-05-08T10:35:02.336-04:00

Here are the returns (pages that match) at Google for the following keywords: wedding gowns - 3,850,000 "wedding gowns" - 3,790,000 wedding dresses - 9,440,000 "wedding dresses" - 9,740,000 YIKES!

Chris Jaegernoreply@blogger.comtag:blogger.com,1999:blog-8609345.post-61538442313703746752008-05-07T06:17:00.002-04:002008-05-07T06:17:00.668-04:00

Today I was giving a seminar on Traffic Building Strategies. I thought I'd share my overview with a few brief notes:Traffic Building StrategiesOrganic Search Engine Optimization: Optimizing your website and the pages there to acheive top ranked listings in the search engine results pages. Link Building: Building links to your website using link exchanges, asking for inbound links, and creating

Chris Jaegernoreply@blogger.comtag:blogger.com,1999:blog-8609345.post-37360004201557465442008-05-06T14:06:00.005-04:002008-05-06T14:41:47.692-04:00

Often understanding the concept of how something works leads to better use. But in the world we live in "fire, ready, aim" are words that come to mind and I've been accused of applying. Who has the time to figure all of this stuff out. Plus Google makes using Adwords look so easy.Many of my clients don't understand Adwords (which is why I manage it for them). For those of you who want a better

Chris Jaegernoreply@blogger.comtag:blogger.com,1999:blog-8609345.post-38089105292261556862008-05-05T11:28:00.007-04:002008-05-05T11:56:13.155-04:00

Marketing to brides online is very competitive. One way to turn more of the brides who find your website (assuming they are finding it) into inquiries, phone calls, and sales (known as "conversion") is to create a more user-friendly experience at your website.Simple enough, right?One way to do this is to create easier to use navigation - the links to/from and between the pages at your website.

Chris Jaegernoreply@blogger.comtag:blogger.com,1999:blog-8609345.post-88291927775026970112008-04-24T08:35:00.010-04:002008-04-24T09:07:48.972-04:00

It's called "phishing" and pronounced just like fishing. What is it? Simple: Someone is trying to get private and personal information about you, most likely your bank account information or credit card information, so they can use it fraudulently, usually via email (or sometimes via a website).Often, it comes in the form of an email message with a warning aimed to get your attention. Something

Chris Jaegernoreply@blogger.comtag:blogger.com,1999:blog-8609345.post-89221028661694119092008-04-18T15:43:00.009-04:002008-04-18T16:14:06.949-04:00

If your inquiries are off don't blame the recession. Sorry, but I don't buy it. Why?First, I have too many clients who are doing just fine and on schedule to have their best year ever. Yes, inquiries are down in some markets, but in most cases I attribute that to more aggressive online advertising by the competition, not any recession (and I DO believe there is a recession in this country, right

Chris Jaegernoreply@blogger.comtag:blogger.com,1999:blog-8609345.post-88583895690580791292008-04-17T08:53:00.006-04:002008-04-17T09:00:39.344-04:00

I always get a kick when I hear people throwing out acronyms like everyone in the room will know what they're talking about. Here are a few I heard at a meeting the other night. By the end of the meeting I was saying OMG! GMOOH! Here are a handful of common search engine optimization related terms. Now, next time you're at a party you can really impress your friends - maybe even win a door prize

Chris Jaegernoreply@blogger.comtag:blogger.com,1999:blog-8609345.post-22800643594532033642008-04-16T16:31:00.008-04:002008-04-17T08:44:09.573-04:00

EMAIL isn't what it used to be. In days gone by you whipped out an email and it got to the recipient - no problem. But today, there are real issues with delivery. Avoid these EMAIL Marketing mistakes and your messages won't end up in someone's Junk EMAIL box and it's unlikely your messages will get flagged as SPAM by an Internet Service Provider:---> Avoid putting your subject line in ALL CAPS.

Chris Jaegernoreply@blogger.com