tag:blogger.com,1999:blog-86093452011-11-27T18:29:19.669-05:00FREE Expert Online Marketing Advice To Help You Get Better Results From Your Website and Sell More of Your Products and ServicesChris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.comBlogger1941100tag:blogger.com,1999:blog-8609345.post-45461490928965729082011-06-15T10:56:00.004-04:002011-08-05T10:57:35.691-04:00

Follow Marketing to Brides Online at Facebook. I post lots of free advice, helpful tips and techniques to improve your Internet marketing, reach more brides and book more weddings.Marketing to Brides Online at Facebook.If you are marketing to brides and looking for a wedding industry website designer, or a new website for your wedding business, put my expertise to work for you. Visit Book More

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-29235324049029435922009-01-14T15:47:00.001-05:002009-02-02T16:36:39.166-05:00

Wedding Biz (this blog) has a new look, a new address, and a new direction in 2009. You'll find it at Marketing To Brides Online (.com). You'll still find posts here from time to time, and if you attended one of my recent Internet marketing teleclinics, related to search engine optimization, you'll know why I'll continute to post here from time to time.But if you're looking for my most recent

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-71293023885287919102009-01-04T06:00:00.005-05:002009-01-30T09:37:55.069-05:00

Cheap hosting is no place for your website. Let's face it, you're trying to do business on the Internet. The last place you want to try and cut corners is with your hosting. If your website is unavailable, if your web pages load slowly, if your website is hacked and someone installs a nasty little virus that brides get on their computer when they visit your website... (oh yes, it happens and

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-70201388050961980222008-12-31T13:51:00.004-05:002008-12-31T13:51:01.218-05:00

Poor NavigationWhen a bride can't clearly figure out how to get from one page to another at your web site she'll usually just use the one thing she can count on every time - her BACK button - and leave. Navigation links should allow moving from your home page to any other page on your web site within two clicks. The most usable navigation (i.e. bride friendly) uses both TEXT links (underlined

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-29829709348069187592008-12-21T13:49:00.000-05:002008-12-21T13:49:01.101-05:00

Ten Reasons A Bride Will Leave Your WebsiteIt's hard enough to get good traffic to your website. The last thing you want to do is lose a bride once she's there. If you're buying online advertising (which is smart!) you'll want to maximize your investment and make sure you don't give a bride any of these reasons to leave your website before making an inquiry.SlownessMost brides will leave a web

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-31183052365339922092008-12-19T06:45:00.000-05:002008-12-19T06:45:01.156-05:00

I really like Google Adwords as a source of high-quality traffic. It's not perfect, but then no source of traffic on the Internet is.Think about it for a minute. A bride goes to Google, types in a search, a keyword search of three to four words (most likely), and then sees your ad.If you bid high enough you show up at the top before the organic search engine results. If you're not a top three bid

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-9291954431772735252008-12-18T11:06:00.003-05:002008-12-18T11:09:30.054-05:00

Here's a great video that talks about click fraud at Google Adwords. If you're concerned about click fraud on your campaign this video discusses what Google is doing about it.Personally, I'm pretty comfortable Google is doing the right thing and keeping tabs on this. Adwords is their "golden goose" and I'm sure they want to carefully protect it.http://videos.webpronews.com/2008/12/16/

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-74650109105318898342008-12-15T13:39:00.002-05:002008-12-15T13:39:00.798-05:00

#25 - It Will Be Hard To Get Top Ranked At Google Without Backward LinksAlso called inbound links, backward links are links pointing to your website from other websites.For the past 18 months backward links have played a critical role in moving up in position at Google.Inbound links to your website, not in the form of link exchanges, are an indication to Google that other people like your website

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-57838725452938669582008-12-06T13:37:00.001-05:002008-12-06T13:37:01.326-05:00

#24 - Don't Confuse Search Engine Optimization With Search Engine Marketing - You Need To Do BothSearch engine optimization is different from search engine marketing.Optimization is the process of planning and modifying your website programming and page content to achieve organic or "free" top positions in the search engines on a search engine results page (SERP).Search engine marketing is using

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-56367184834322621662008-12-01T13:35:00.001-05:002008-12-01T13:35:01.260-05:00

#23 - Search Engine Optimization Involves A Lot More Than Just Adjusting A Few Page Title Tags And Meta-TagsI wish more webmasters would talk about all of the different variables related to search engine optimization, including: meta-tags, keywords in your page copy, content placement, content length (number of words per page), streamlined programming and coding, inbound links, outbound linking,

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-58692746197808462782008-11-25T13:33:00.002-05:002008-11-25T13:33:01.058-05:00

#25 - The Most Important Variable In An Over-All Search Engine Optimization Strategy Is Your Page Title TagI think most webmasters understand the importance of page title tags but what I don't think they understand is how carefully they have to be created.If the words brides are searching for when using Google, Yahoo!, or MSN, are not in your page title tag, it is very unlikely that you are going

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-19762406933292063162008-11-20T13:32:00.001-05:002008-11-20T13:32:02.547-05:00

#21 - Getting Top Ranked At Yahoo! or MSN Doesn't Guarantee A Top Ranked Position At GoogleGetting ranked well at Google right now has a lot to do with the number of links pointing to your website.That said, the quality of those sites pointing to you is more important than the quantity.Yahoo! seems to really be focused on keywords and relevancy - in other words, does your website have the most

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-26049136245952034062008-11-19T11:31:00.000-05:002008-11-19T11:32:45.811-05:00

Testing audio link from tele-clinic/webinar...http://podcast.thebasementventures.com/telcorecordings/recording.rss?fileid=MN2124_11_11_2008_1070627&bridge=999834&email=

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-78272772322603146042008-11-14T13:31:00.001-05:002008-11-14T13:31:00.384-05:00

#20 - Search Engine Optimization Takes A Lot Of TimeI wish more webmasters would discuss this with their clients.The simple fact is that search engine optimization requires knowledge, expertise, and time.Even with experience, it takes expertise and time to break a client into the top ten for any competitive keyword/keyword phrase position.If you do everything right, it can take months, even a

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-58937121524598008402008-11-12T13:28:00.001-05:002008-11-12T13:28:01.438-05:00

#19 - If You're New To Pay-Per-Click, Start With Google Adwords FirstIf you're new to the search engine marketing playing field I recommend you start with the Google Adwords "Standard" edition (avoid the "Starter" edition) because it is the fastest way to test and fine-tune your pay-per-click program - it generates more traffic than Yahoo! or MSN and I believe in the wedding industry the quality

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-19950592985347720402008-11-08T13:25:00.000-05:002008-11-08T13:25:00.406-05:00

#18 - Pay-Per-Click Advertising Is SmartPay-per-click advertising, also referred to as search engine marketing, works and if it's not working for you there is something wrong with your website or your pay-per-click campaign set-up.Driving targeted traffic to a website that converts visitors into inquiries - and then sales - is another no-brainer. Google offers Adwords, Yahoo! offers Yahoo Search

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-65974912592755208242008-11-06T08:51:00.004-05:002008-11-06T08:55:06.969-05:00

Orlando Wedding Ministers... brides are looking for you! Now is a great time to get into Wedding Planning Links. We can get you visibility at 4 different wedding planning websites - for one low price! We are top ranked for "Orlando Wedding Ministers" at Google (11/06/08). Call me today.

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-30628618543887763872008-11-03T13:24:00.001-05:002008-11-03T13:24:01.432-05:00

#17 - Online Advertising Is SmartOnline advertising is a requirement in today's competitive chase for the online bride and groom.The days of a "free ride" and free traffic are over and free link exchanges are mostly useless for driving quality traffic these days.Once you have a good website, one with a track record of converting bride/groom visitor sessions into inquiries, phone calls, and sales,

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-43228552859269162242008-10-28T13:21:00.003-04:002008-10-28T13:21:00.687-04:00

#16 - Website Analytics: Review Keywords RegularlyIn your website statistics you should also find "referring keywords," or the words people used to find your website through a search engine.If the keywords you are targeting with your page copy and in your search engine optimization strategy are not showing up in your keyword referrals, there is something wrong with your keyword strategy, search

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-18019909743003531452008-10-21T13:18:00.001-04:002008-10-21T13:18:00.148-04:00

#15 - Website Analytics: Make Sure You Identify ReferrersThere are many things to look at when reviewing your website statistics but one of the most important things to review is referrers.Referrers show you which other websites are sending you traffic and how much are they sending. This is particularly important if you're advertising online as it will confirm that you are getting traffic from

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-70451806435793110732008-10-16T13:16:00.000-04:002008-10-16T13:16:00.650-04:00

#14 - Average Time On Site Is A Useless MeasurementWhen your website statistics, these days being referred to as "analytics," refer to the average time spent per visit on your website, don't put too much emphasis on it.There are too many variables involved for that number to mean much, in most cases.Some search engine spiders act as a real person and impact that number. Some brides will load your

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-82135110676982171402008-10-11T13:13:00.001-04:002008-10-11T13:13:00.394-04:00

#13 - Half Of Your Traffic Is No GoodRoughly half of your visitor session traffic is absolutely no good.It is not qualified traffic and probably isn't even a bride or groom.It could be a competitor, possibly a search engine reviewing the pages at your website, or some other unqualified visitor.I tell my clients to take their total visitor session count and divide it by half. That will give you a

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-2679650817384856582008-10-05T13:07:00.001-04:002008-10-05T13:07:00.523-04:00

#12 - Hits Are Not Individual Brides And GroomsThe next time your webmaster says "hits" when talking about traffic at your website, fire him.Why? Because either they don't know what they are talking about or they are intentionally misleading you."Hits" are not real people. "Hits" are not real brides and grooms. Real people (i.e., brides and grooms) create "Visitor Sessions."When a bride visits a

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-6071067264728046622008-09-29T13:05:00.001-04:002008-09-29T13:05:00.700-04:00

#11 - Online Inquiry Forms Work Better Than Email LinksOnline inquiry forms will help you get better leads from your website because you'll get better information, you'll get more information, and it will be easier to qualify your prospective new client and give them the information they're looking for.If you've done a good job telling a bride what you'll do for her, why you are a better choice

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-51673882345344207222008-09-24T13:04:00.002-04:002008-09-24T13:04:00.688-04:00

#10 - Follow-Up On All Inquiries By Phone.A personal follow-up on all of your inquiries by phone will get better results and turn more of your website inquiries into sales.Email follow-up is almost useless these days and if you use email as your primarily follow-up with the brides who have made inquiries through your website you're probably losing significant sales to competitors who use the

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-15185846256252806902008-09-19T13:11:00.005-04:002008-09-19T15:52:14.086-04:00

Word Butler ... hmm Just a quick note to let you know if you stumble upon this site http://www.wordbutler.com/ or click on one of their Google Adwords ads... watch out of the "Free Test Drive" offer. All I got was an email and BIG PITCH - no "free test drive."No trial... just sales pitch (on landing page and via email).Seems if you buy the offer is risk free, you can get your money back, but my

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-80489210617857501662008-09-19T13:02:00.001-04:002008-09-19T13:02:01.160-04:00

Follow-Up On All Inquiries Within 24 HoursThe inquiries you get from your website are some of the best leads you can find.They come from people who have visited your site, read the information, found it interesting enough to seek more information about your products and services by taking the time to fill in an inquiry form requesting additional contact.In today's world of "I want it now," you'll

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-51083211412310138572008-09-15T12:54:00.000-04:002008-09-15T12:54:01.384-04:00

#8 - Be Aware Of Your Conversion RateI have never heard a webmaster discuss conversion and most would rather eat worms than talk about it.Unfortunately, conversion is what it's all about. Conversion is when a bride finds your website and actually takes action: She might make an online inquiry, she might pick up the phone and call, or maybe she'll download a summary sheet of your services and

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-39489769722610395872008-09-09T12:56:00.001-04:002008-09-09T12:56:00.443-04:00

Taking A Casual Approach To Your Online Marketing Is A Big MistakeTake your website and online marketing seriously and you'll get great results.Take a casual approach and you'll find your competition taking market-share and sales away from you.If you don't know how many inquiries a week you're getting from your website, if you don't know where they're coming from, if you don't know where the

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-66381839816160437452008-09-05T12:24:00.000-04:002008-09-05T12:24:01.021-04:00

Your Cheap Web Hosting Isn't Saving You Anything And Is Probably Costing You Thousands Of Dollars In Lost SalesThis one kills me and it's killing your sales too.Most of you probably tell a bride "you get what you pay for" and have heard horror stories about the couple who hired a $500 wedding photographer. But for some reason when it comes to website hosting people think $5 dollar a month hosting

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-51265770432575819422008-09-02T12:22:00.000-04:002008-09-02T12:22:00.713-04:00

Own Your Own DomainI hate to see this happen, but unfortunately I still see webmasters who have registered a domain name in their name, or their company name, rather than in the name of the company they are working for.In other words, you don't actually own or have control over your own domain.Sometimes this is just an oversight or a result of trying to do things too fast. Whatever the case, you

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-51274378592710512042008-08-29T12:19:00.003-04:002008-08-29T12:19:00.901-04:00

#4 - Your Flash Website Is Making It Nearly Impossible For Brides To Find You!Are you aware that if your website is build entirely in FLASH or uses a FLASH "enter here" or "splash" page, you are making it is harder (if not impossible) for brides to find your website on major search engines such as Google, Yahoo!, or MSN? The fact is that a website designed entirely in FLASH is almost invisible to

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-13849994751713368692008-08-26T12:17:00.005-04:002008-08-26T12:17:01.066-04:00

#3 - What You Consider A Good Website Design And What Actually Works Might Be Two Very Different ThingsThe gap between what actually works and what you think will work can potentially be a huge problem. If you don't have marketing design experience or the time to keep up with the latest techniques in online marketing, the best way to close this gap is to find someone who does!Most webmasters will

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-89768251135472089872008-08-24T12:15:00.000-04:002008-08-24T12:15:00.470-04:00

Your Website Must Be Better Than The CompetitionI bet your webmaster can't even tell you three of your biggest online competitors!It would be foolish to think your website is the only one brides are going to visit when planning their wedding. Chances are they've found three to six of your competitors and they might have even bookmarked their websites.First, be sure your website has a "Bookmark

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-88920827495696030452008-08-22T12:12:00.000-04:002008-08-22T12:12:00.865-04:00

#1 - Your Webmaster Probably Knows Very Little About Online MarketingThe fact is that online marketing is outside the expertise of most webmasters. In most cases, relying on your webmaster to develop and execute your online marketing strategy is a big mistake.I can't tell you how many people have told me, "We love our website, it's great, but we're just not getting any inquiries."Webmasters

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-38054378851761692992008-08-22T00:22:00.000-04:002008-08-22T00:22:00.609-04:00

I have a couple computers that I work on. One desktop in my office and a laptop.For about a month now I haven't been able to get FLASH to play on my office desktop. I'm a pretty technical guy and I've done everything: (1) downloaded a new version of FLASH, (2) downloaded the latest Internet Explorer browser, (3) adjusted my security settings in IE, (4) un-installed, re-installed Internet Explorer

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-34088193557332498142008-08-20T10:51:00.001-04:002008-08-20T10:51:01.199-04:00

Why is it some people are having their best year ever while others are struggling? The answer is simple: they have harnessed the power of the Internet to drive down their costs while increasing their brand name and overall visibility.As a result, they get more inquiries, they book more weddings. Subscribe to my free Internet Marketing for Wedding Professionals newsletter and learn how you can

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-76106730614333678392008-08-19T09:03:00.005-04:002008-08-19T12:47:34.455-04:00

What's happening in the wedding industry? Is the recession (err... "economic downturn") having an impact on your business? Have you taken a look at the most recent wedding industry statistics?Almost all of my clients are having their best year ever. Don't get me wrong, marketing to brides is tougher than ever before, but with the right Internet strategy people are reaching into their marketplace,

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-8563435832257283212008-08-18T17:32:00.002-04:002008-08-18T17:35:05.945-04:00

A little while back I started an Internet marketing tip of the week. It's always something short, to the point, and valuable information you can use to help you stay on the right track and get better results from your website and Internet marketing efforts.Marketing to brides is very competitive. You'll need to stay on top of these things if you want to stay ahead of your competition.Here are my

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-16112779351202268242008-08-13T17:29:00.000-04:002008-08-18T17:32:01.592-04:00

Does Google see your blog?How many of your posts does Google have indexed in it's database?Here's how you tell.1) Go to GOOGLE.COM2) In the search box type: site:yourblogaddresshere3) To use my blog as an example, site:weddingbiz.blogspot.com4) Look at the search engine results page and you'll see all of the pages Google has indexed.5) Indexed is different from "top ranked" but getting "IN" is

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-55001269366453055492008-08-10T12:53:00.000-04:002008-08-19T12:54:38.453-04:00

Taking A Casual Approach To Your Online Marketing Is A Big MistakeTake your website and online marketing seriously and you'll get great results.Take a casual approach and you'll find your competition taking market-share and sales away from you.If you don't know how many inquiries a week you're getting from your website, if you don't know where they're coming from, if you don't know where the

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-85895664394689221672008-08-09T12:08:00.003-04:002008-08-09T15:54:43.567-04:00

I love Bob Parsons, the CEO/Founder of Go Daddy.Here's what he has to say about EMAIL and I'd have to say I agree with him!I turned the auto-load off so press the PLAY button to watch it.

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-55020457909872154052008-07-29T13:18:00.007-04:002008-12-08T22:43:24.465-05:00

A month or so ago I moved my Internet Marketing for Wedding Professionals e-newsletter from AWeber to Constant Contact.I really like Constant Contact and while it doesn't do everything I have with AWeber (auto-responders, being one of the main differences) it is better.I'll talk more about Constant Contact and email marketing and how you can use it in the near future at Book More Weddings /

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-75225719235508310422008-07-24T12:53:00.004-04:002008-07-24T12:57:54.902-04:00

DISCLAIMER: VENT AHEADHere's another reason to get expert advice to help you with your online marketing...Found on the front page of a webmaster/developers home page:Our designers specialize in Adobe and Macromedia graphic software and will work with you to create images, animations, and effects that grab your viewers attention and increase the dwell time on your web site."increase the dwell

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-30927588704973437622008-07-22T14:14:00.002-04:002008-07-22T14:15:49.906-04:00

Marketing to brides just got a bit easier. Our new website, Wedding Vendor 411, makes it easier for brides to find your website online. Watch for our official launch in September.http://www.weddingvendor411.com

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-24870175222230415542008-07-22T12:01:00.005-04:002008-12-08T22:43:24.618-05:00

WordPress is blogging software. But it can also be used to create and manage a website. It is easy to update, offers a lot of flexibility with design and features, and is fairly search engine friendly (with a few tweaks). Without a doubt it can be used as an effective tool for marketing to brides.Here is a great example. It's a bit simple but I bet if a bride visits she makes an inquiry, and

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-25737461680682568002008-07-16T17:20:00.002-04:002008-07-16T17:23:00.345-04:00

Bill Cosby is a guy I'd like to hang around with for the day. I recently ran across a quote of his:"I don't know the key to success, but the key to failure is trying to please everybody."Chris JaegerBook More Weddingshttp://www.bookmoreweddings.comAre you marketing to brides online? Get the ADVANTAGE for your website. More traffic, more brides, more inquiries, more sales.

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-51396486481247728672008-07-08T19:57:00.000-04:002008-07-08T19:57:00.314-04:00

I just got off the phone with an old friend from WAY back in the early Internet days. She was frustrated at how her top ranked website was very noticably yet gradually falling, over the past six to twelve months, at Google for a lot of her targeted keywords.It's true, I've been watching it.... even telling her she should do something about it. I even tossed her a few "pearls of wisdom" about

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-29914641988349457152008-07-05T15:49:00.006-04:002008-12-08T22:43:24.736-05:00

I always enjoy getting my copy of Mobile Beat Magazine, Ryan Burger's magazine for the mobile entertainment industry. It's always got a great cover. The stuff inside is good too!Todd Donald's article "Can You Really Afford Your Web Advertising?" is right on.Bottom line: if you're not running a PROFITABLE business you're not in business - all the advertising in the world won't change that - so

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-46534856843753594912008-07-01T02:56:00.000-04:002008-12-08T22:43:24.834-05:00

Don't get too excited though...If you are marketing to brides online and have a Flash website there's good news, sort of, for you today.Google just announced it has a new algorithm that is crawling and indexing Flash and Flash web pages. So, Happy Days for all those with Flash websites.Right?Well, not exactly, there's a "but." Actually, a BIG but...And here it is: Don't be overly optimistic that

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-45500490744135122542008-06-26T13:31:00.000-04:002008-06-29T13:36:26.236-04:00

Advertising and marketing to brides online is an effective way to get brides to your retail store. For years the "try on" problem has haunted wedding dress retailers. Brides find something they like online, visit a local store and spend an hour, two, or three trying on dresses, and then leave and order the dress online at some wedding dress discounter. There has been a lot of discussion about

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-88945072488059944472008-06-23T10:58:00.003-04:002008-06-23T10:59:16.579-04:00

If you have an ecommerce website you undoubtably are calculating your conversion rate.Here are the just-released conversion rates of some of the most well recognized online stores:1. ProFlowers 35.70%2. Office Depot 31.40%3. Blair.com 23.80%4. FTD.com 21.30%5. QVC 18.70%6. CDW 17.90%7. Lands End 17.50%8. 1800flowers.com 16.80%9. Drugstore.com 16.20%10. HSN.com 15.80%

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-73173865674055667452008-06-04T10:17:00.000-04:002008-06-12T10:21:48.149-04:00

Tip of the Week Each week I try to put together a KILLER tip or bit of advice to help you really PUNCH UP your online marketing and improve the results you get from your website.They're short and to the point. You'll find them all at this link: Internet Marketing Tips

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-53067615351191851262008-05-30T19:20:00.002-04:002008-05-30T19:24:47.123-04:00

OK, you've decided you really don't know what you're doing. You've decided you probably don't stand a chance of getting your website top ranked, in your lifetime, using your current strategy.Maybe you've spent three or four months and haven't seen your rank at Google budge. Worse, it may have actually fallen! The good news: The same thing is happening to everyone. The bad news: Frankly, the

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-36097033350164329542008-05-28T12:15:00.009-04:002008-05-28T12:39:42.788-04:00

The other day I got a heads up on a interesting resource for weddingprofessionals. The company is Bridaluxe and its founder, Jeff James and I had a conversation about what they're up to.Bridaluxe is an affiliate network that helps people in the wedding industry make money from their website. Let's say you're a florist and you have a website with photos of your work, testimonials and a lead

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-38580889582403750032008-05-27T13:04:00.007-04:002008-05-27T18:23:09.227-04:00

Marketing To Brides OnlineStarting June 2, 2008 I am switching to Constant Contact to deliver my Internet Marketing for Wedding Professionals newsletter. The move was prompted by many of my subscribers who were telling me they had problems with receiving my newsletter or other email messages from me.If you would like to continue to receive my FREE Internet marketing tips and advice for Wedding

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-13392801892714211402008-05-21T09:31:00.006-04:002008-05-21T09:47:45.626-04:00

One of the problems with search engine optimization is getting your hands around it. It's very often explained incorrectly or in terms that make you want to turn, run, and leave the room. If your websmaster can't clearly explain what, why and how in 10 to 15 minutes you probably need to fire your webmaster (there are a lot of things webmasters don't tell their clients).Search engine optimization

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-79144740208097962122008-05-20T21:31:00.004-04:002008-05-20T21:39:44.721-04:00

OK...Number #2 on my list is poor design, specifically poor first impression.Keep in mind, the bar on this Internet marketing thing keeps getting raised and one way it does is when your competitor bites the bullet and goes out and gets a professional designer to design a new website for him/her. When your website leaves a poor first impression, when a bride has visited four other websites...

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-57701925577596302832008-05-19T08:19:00.005-04:002008-05-20T21:39:32.097-04:00

I get asked this question a lot:Q: Why isn't my website working?Today I'll start a series of posts that answer that question. As you might guess, there are many reasons a bride might leave your website. I call it "bail-out" and Google calls it a bounce (if she leaves in less than 60 seconds or doesn't click on another link at your website).#1 Give A Bride What She Came ForYou can have all the

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-55205431132084040192008-05-14T13:31:00.004-04:002008-05-14T13:37:12.083-04:00

Marketing to brides online is more competitive than ever before.The brides are out there on the Internet and everyone in the wedding industry knows it. It's hard enough to get quality traffic to your website these days, the last thing you want to do is lose a bride once she finds your site.There are a handful of things that very quickly turn a bride who finds your website into a "bounce" (she

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-572456464348059792008-05-11T13:37:00.000-04:002008-05-14T13:42:47.226-04:00

I'm pleased to announce the launch of Wedding Business Today (.com).Stop by and take a look. Each day, Monday through Friday, we'll be posting news, information, and resources related to the wedding industry that will help you stay in touch and help you marketing to brides.If you have news about your company, a press release, a new website, a promotion... anything... let me know and I'd be glad

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-16617909778222057652008-05-08T10:28:00.003-04:002008-05-08T10:35:02.336-04:00

Here are the returns (pages that match) at Google for the following keywords:wedding gowns - 3,850,000"wedding gowns" - 3,790,000wedding dresses - 9,440,000"wedding dresses" - 9,740,000YIKES!

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-61538442313703746752008-05-07T06:17:00.002-04:002008-05-07T06:17:00.668-04:00

Today I was giving a seminar on Traffic Building Strategies. I thought I'd share my overview with a few brief notes:Traffic Building StrategiesOrganic Search Engine Optimization: Optimizing your website and the pages there to acheive top ranked listings in the search engine results pages. Link Building: Building links to your website using link exchanges, asking for inbound links, and creating

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-37360004201557465442008-05-06T14:06:00.005-04:002008-05-06T14:41:47.692-04:00

Often understanding the concept of how something works leads to better use. But in the world we live in "fire, ready, aim" are words that come to mind and I've been accused of applying. Who has the time to figure all of this stuff out. Plus Google makes using Adwords look so easy.Many of my clients don't understand Adwords (which is why I manage it for them). For those of you who want a better

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-38089105292261556862008-05-05T11:28:00.008-04:002008-12-08T22:43:25.140-05:00

Marketing to brides online is very competitive. One way to turn more of the brides who find your website (assuming they are finding it) into inquiries, phone calls, and sales (known as "conversion") is to create a more user-friendly experience at your website.Simple enough, right?One way to do this is to create easier to use navigation - the links to/from and between the pages at your website.

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-88291927775026970112008-04-24T08:35:00.010-04:002008-12-08T22:43:25.401-05:00

It's called "phishing" and pronounced just like fishing. What is it? Simple: Someone is trying to get private and personal information about you, most likely your bank account information or credit card information, so they can use it fraudulently, usually via email (or sometimes via a website).Often, it comes in the form of an email message with a warning aimed to get your attention. Something

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-89221028661694119092008-04-18T15:43:00.009-04:002008-12-08T22:43:25.563-05:00

If your inquiries are off don't blame the recession. Sorry, but I don't buy it. Why?First, I have too many clients who are doing just fine and on schedule to have their best year ever. Yes, inquiries are down in some markets, but in most cases I attribute that to more aggressive online advertising by the competition, not any recession (and I DO believe there is a recession in this country, right

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-88583895690580791292008-04-17T08:53:00.006-04:002008-04-17T09:00:39.344-04:00

I always get a kick when I hear people throwing out acronyms like everyone in the room will know what they're talking about. Here are a few I heard at a meeting the other night. By the end of the meeting I was saying OMG! GMOOH!Here are a handful of common search engine optimization related terms. Now, next time you're at a party you can really impress your friends - maybe even win a door prize!

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-22800643594532033642008-04-16T16:31:00.008-04:002008-04-17T08:44:09.573-04:00

EMAIL isn't what it used to be. In days gone by you whipped out an email and it got to the recipient - no problem. But today, there are real issues with delivery. Avoid these EMAIL Marketing mistakes and your messages won't end up in someone's Junk EMAIL box and it's unlikely your messages will get flagged as SPAM by an Internet Service Provider:---> Avoid putting your subject line in ALL CAPS.

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-23676611096867342892008-04-15T13:39:00.008-04:002008-12-08T22:43:25.683-05:00

Marketing to brides online is getting more and more competitive.I get asked this question about 100 times a month:"Chris, should I be advertising at The Knot and is it worth it?"The Knot is certainly one of the most visited wedding planning websites on the Internet. As a result, chances are pretty good that some of the brides and grooms in your local market have visited and may even use the

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-6509810938275862612008-04-10T11:38:00.002-04:002008-04-10T11:40:37.804-04:00

Did you know Google had a separate directory, or search engine, specifically for blogs? Yes it does. Finding it is interestingly difficult.Here it is: http://blogsearch.google.com/Blogging is smart. It's an effective way to generate more online visibility for your business and it plays a role in your overall search engine optimization strategy. Chris JaegerBook More Weddingshttp://

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-804825202954892722008-04-04T12:08:00.002-04:002008-04-10T12:20:13.013-04:00

Q: Chris, I get a list of leads from a website that I advertise at and I'm frustrated with the chasing down and lack of response I get when I contact these people. I send these people email and never hear back from them. Any suggestions?A: Time and time again I hear this. The bottom line is these are poor quality leads and they come from a bride/groom who has visited a wedding planning website,

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-61545480044534963172008-03-28T08:52:00.005-04:002008-03-28T09:21:23.593-04:00

Marketing to brides online using blogging is smart and more and more Wedding Professionals are figuring out that blogging works. I've been telling my Book More Weddings ADVANTAGE members to do it for over a year now. Those that started early in 2007 are seeing the rewards from their efforts. When I find good examples of blogs being used for marketing to brides online I'll let you know. Often,

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-77186942348924599372008-03-25T13:45:00.006-04:002008-03-25T13:54:48.258-04:00

If you are a Wedding Minister or Wedding Officiant and marketing to brides online you won't want to miss a series of tele-clinics and webinars I'm doing with Rev. Claire Goodman.Rev It Up Marketing is a project we've been collaborating on since the end of last year and we're kicking things up a notch with a three tele-clinics/webinars.Each class will be filled with great information, tips, advice

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-37498082278814055812008-03-17T20:13:00.001-04:002008-03-17T20:15:31.568-04:00

This is a test post at my Wedding Biz Blog. I can easily create a link to my Book More Weddings website, better still, use keyword text in the link...Online marketing to brides.

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-86975173805991990822008-03-16T11:10:00.003-04:002008-12-08T22:43:25.914-05:00

YouTube had more than 9.8 billion video views in January. That's B - BILLION.More than 75% of the US population that used the Internet in January viewed a video! YouTube served up 96% of them. Wow!More than 139 million U.S. Internet users spent an average of 206 minutes per person viewing online video in January. Google Sites pulled in the most viewers (80 Million), where they spent an average of

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-45887555344165430172008-03-13T11:52:00.001-04:002008-12-08T22:43:26.152-05:00

Looks like everyone who owns a piece of the Beatles, dead or alive (Paul McCartney, Ringo Starr, the families of the late John Lennon and George Harrison, music labels EMI and Sony, and Michael Jackson), has come to the table with Steve Jobs and iTunes and soon we'll be able to buy Beatles songs online. I love the Beatles and have been waiting for this for a long time!

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-22768629140126661922008-03-10T13:25:00.011-04:002008-03-10T13:54:33.570-04:00

Everyone wants more sales. That's what marketing to brides is all about, right?One way to get more sales is to get more inquiries. That's what websites are supposed to do - generate inquiries from brides.One way to get more inquiries is to make it easier for brides to make inquiries. I know... that sounds so obvious, but I visit too many websites that make it too difficult to find the contact

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-36811922332388651122008-03-05T19:21:00.003-05:002008-03-05T19:33:51.211-05:00

Having trouble closing sales? Getting good inquiries but can't seal-the-deal? Here is one of the best books you will find on closing sales. Tom Hopkins is one of my favorite sales trainers.If you're not getting inquiries, if you're not getting the results you expected from your website, follow this link...

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-43191343005477598462008-03-01T19:49:00.000-05:002008-03-05T19:52:08.689-05:00

It's Book Recommendations Week and here is the first of two of my favorite books. The words you use to convey a message of value, benefit, unique value proposition, and overt benefit, will make the difference between a bride who visits your website and a bride who makes an inquiry... and becomes a new customer. Here is "must read" stuff if you want to kick up your marketing message to the next

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-43049760745957066382008-02-25T12:43:00.014-05:002008-12-08T22:43:26.314-05:00

In the 1989 movie Field of Dreams Kevin Costner is told "if you build it they will come" and they do. Of course they do, it's Hollywood.But the same doesn't work with your website. Marketing to brides online isn't anything like a Hollywood movie. You can build a website and no one, I mean no one, will find it or come - for weeks, months, maybe years. Not unless you have an effective TRAFFIC

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-69264994387544303922008-02-22T08:37:00.005-05:002008-02-22T08:51:35.787-05:00

Common Online Marketing Mistakes1) Waiting For Things To Get Better By ThemselvesThis is the number one problem for people who are NOT getting the results they want from their website - waiting and thinking things will get better. They don't.Actually, they'll get worse. In the online world MONEY is second to TIME. You can't make up time on the Internet and I believe that for every one day you "

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-87700312644803836462008-02-11T14:15:00.001-05:002008-12-08T22:43:26.677-05:00

Where is my Wall Street Journal today?About 200 feet from where it should be. Not that I mind the walk, usually, but today it's 11 degrees out and blowing about 20mpg - so that probably makes it about -10 below. By the time I got to it, my Wall Street Journal had been run over a few times and pretty ripped up.You ask: Why don't you call customer service at the Wall Street Journal? Because I have

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-66634039150791987422008-02-09T12:47:00.000-05:002008-02-09T12:49:14.420-05:00

The world of Internet marketing is changing very fast. There's never been a more important time to leverage your presence on the Internet. It was only a few years back when you could call up a computer friend and get their help building a website - and it actually worked. Today, it's a different story and for most business owners, do-it-yourself websites just can't compete with professionally

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-72061722564890532292008-02-09T12:40:00.000-05:002008-02-09T12:44:13.724-05:00

Page Title Tags Are A Critical Element in Achieving Top 10 PositionsHow important are your page title tags and why does it matter? Here is first hand proof that shows you that your page title tag is the key to top positions. More than 90% of the traffic I get at Book More Weddings where I focus on marketing to brides online is from organic search engine positioning at Google, Yahoo!, and a few

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-80069725060303486912008-02-09T11:06:00.000-05:002008-02-09T11:11:00.601-05:00

Claire Goodman, a wedding officiant in Charlottesville, Virginia has some sound advice that she's sharing today: 3 Tips on a Successful First Meeting With a Couple.Enjoy!

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-386085372619837652008-02-08T20:50:00.000-05:002008-02-08T20:53:36.465-05:00

Venturing into the world of Web 2.0, also called Social Media, is a smart idea. It doesn't take a lot of money, it doesn't take a Ph.D, and you might even have a little fun with it.It's a good way to inexpensively get more exposure for your company and website. Here is a great link to tips and advice from the folks at You Tube. http://www.youtube.com/video_toolboxEnjoy!Chris JaegerBook More

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-30557350203478910462008-01-30T12:04:00.000-05:002008-01-30T12:10:47.466-05:00

Here is a list of Firefox browser extensions that will help you manage your search engine optimization strategy. If you're having trouble moving up take a look at your website and compare what you see to your top ranked competitor. KGen - Keyword generator analyzes a page for keyword frequency and placement. Also offers transfer to clipboard for use when tagging bookmarks. MetaTags - Offers a

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-13095290313919469302008-01-25T17:38:00.000-05:002008-01-29T14:55:17.231-05:00

Today I spent the day with a client in New York City and I'm on the Amtrak Acela back to Boston... I love the Internet (my laptop, my Sprint broadband modem, and my new iPod Touch!).We talked about conversion and last year their website converted 2.54% of their gross visitor sessions into inquiries. If you use my rule (i.e. take your total visitor count and cut it in half - they are not qualified

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-53148135315290901722008-01-23T11:37:00.000-05:002008-12-08T22:43:26.889-05:00

Later this year I'll be publishing my book "1000+ Internet Marketing Tips, Tricks, and Resources: How To Get Better Results From Your Website, Reach More Online Brides, Beat Your Competition, and Book More Weddings." One of the questions everyone asks me is: "how can I get better results from my website" which is hopefully asked before "I used to get lots of leads from my website, what went wrong

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-22048732581002897842008-01-15T15:01:00.000-05:002008-01-15T15:24:54.281-05:00

Today I thought I'd share a funny video that is being served via YouTube.So this post is a LIVE EXAMPLE of using YouTube to "serve" your video clips - whether at your blog or at your website.It's pretty simple:1) Open a YouTube account2) Load up your videos3) Grab the "link"4) Put it on a web page at your siteIn other words, you are "plugging in" your videos from YouTube at your website (or, in

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-73275959240772133822008-01-02T20:19:00.001-05:002008-01-02T20:25:00.898-05:00

Too many people I speak to who are using Google Adwords don't know what a landing page is.Even worse, they're not familiar with Page Quality Score, which will impact your bidding costs (poor quality score requires higher minimum bids, higher quality score has a positive impact: lower minimum bids and potentially more impressions and clicks - for less cost-per-click!).For more information about

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-80528171279371797222008-01-01T11:49:00.000-05:002008-01-01T11:53:57.126-05:00

#1 - Content The information on each of your web site pages is very important.First, it's what a bride came looking for. If you don't provide what brides are looking for at your website, guess what? They leave. So if you have traffic, but not results, it would be a good idea to take a look at your page content (and also the source of your traffic which should indicate the quality of your traffic

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-44235006275291823362007-12-12T20:41:00.000-05:002007-12-12T20:42:59.155-05:00

AdWords Editor is Google's free, downloadable Adwords campaign management application.It's simple to use:Download your AdWords account to your computer, make your changes, then upload your revised campaigns.Benefits and features include: Navigate your account quickly and easilyMake bulk changes to keywords, ads, and ad groupsWork offline, then upload your changesCopy and paste keywords, ads, ad

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-73366505335993326512007-12-01T13:24:00.000-05:002007-12-01T13:28:36.720-05:00

There is enough information about linking on the Internet to fill up a library.What I've read makes me dizzy. Today I'll try to save you the vertigo, here's what you need to know:Linking is smart online marketing and you should be actively seeking linking opportunities at all times.But like most things on the Internet, if you don't know what you're doing you'll probably see little, if any,

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-13162282053164135232007-11-30T13:36:00.000-05:002007-12-01T13:40:57.935-05:00

What is phishing?Phishing is essentially an online con game, and phishers are just tech-savvy con artists and identity thieves. They use spam, fake Web sites, and other Internet technologies to trick people into divulging sensitive financial information. Unfortunately, the incidence of phishing fraud is growing exponentially.In a typical phishing scam, phishers send out mass emails, which appear

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-61878169928703014612007-11-27T11:45:00.000-05:002007-11-27T13:25:07.904-05:00

I'm pleased to be working with Claire Goodman, from Sacred Ground Ceremonies, a wedding officiant in Charlottesville Virginia, on her new project Rev It Up.Claire also is the founder of the Weekday Wedding Company, a network of wedding services in the Charlottesville Virginiaarea that specializes in Monday through Thursday weddings - a very cool idea!If you are a minister, civil officiant,

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-42039173404319170372007-11-18T10:54:00.000-05:002007-11-18T10:57:44.739-05:00

There's no such thing as free lunch (TINSTAFL).But, there are some low-cost / no-cost-but-your-time things you can do to promote your website.Low Cost Website Promotion Ideas (free tips and Internet Marketing advice at my Book More Weddings website).Chris JaegerBook More Weddingshttp://www.bookmoreweddings.comGet the ADVANTAGE for your website. More traffic, more brides, more inquiries, more

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-12776917343785844602007-11-18T10:30:00.000-05:002007-11-18T10:46:13.945-05:00

Tip of the WeekGoogle offers a lot of tools for webmasters and do-it-yourselfers (DIY). Google Analytics, Google Sitemap, and lots of other goodies that will help you optimize your website so that Google falls in love with it.Yahoo! has similar tools and Yahoo! isn't King of the Hill but they shouldn't be ignored and are worthy of being part of your overall search engine optimization/marketing

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0tag:blogger.com,1999:blog-8609345.post-30954549753402966712007-11-14T20:59:00.001-05:002007-11-14T21:01:44.291-05:00

Looks like I figure out the blog title before the page title issue.I found a post that had a widget and it looks like it resolved the issue for me.http://widget-based.blogspot.com/2006/11/changing-blogger-title-tag.htmlI just can't figure out how it changed and why that form (Header Configuration) is still showing the option/configuration change and then refreshing and it disappears?Chris

Chris Jaegerhttp://www.blogger.com/profile/07393780861796318351noreply@blogger.com0