How Do You Get A Top Position With Google?

For the last few months I’ve telling readers of my Internet Marketing for Wedding Professionals newsletter that it’s getting harder and harder to get top positions with Google.

It’s also taking longer. What I once could do in 30 to 90 days is now taking six months or longer.

It’s also getting more challenging to KEEP good positioning once you get it.

I figure there are 50 to 100 people trying to get the top 10 positions for any wedding related keywords and phrases.

Boston wedding bands
Los Angeles wedding ministers
Denver wedding consultants
Wedding favors

... the list goes on...

And keep in mind. You’re not only competing with your “local competition” – the guy
down the street. You’re also competing with sites like Party Pop, Gathering Guide, even my two sites Wedding Planning Links and Smart Wedding Planning.

So… how much is a “top position” worth?

It’s hard to say exactly. Most of the clients I have in the top ten get three to six or more inquiries a day. That’s 90 to 200+ inquiries a month – particularly if it’s a popular keyword/phrase.

Convert just 10% of those into sales and you’ll end up with between 10 and 20 new weddings a month.

Ecommerce sites with this type of positioning should benefit with a similar number of sales, if not more.

Good search engine positioning is VERY valuable.

And… CONVERSION is very important (i.e. converting the brides who find your website into inquiries and sales).

So why is it getting top position and rank so difficult? There are a lot of reasons. To start out, get a feel for your Google Love.

Then, get an expert working for you and your website. Waiting only will make it more difficult and take longer.

What are the key factors?

1. Search Engine Friendliness
2. Page Title Tags/Keywords
3. Inbound Link Popularity
4. Text Used for Inbound Links
5. On Page Copy/Keywords
6. Site Maturity (Age and Frequency of Crawls)
7. Topical Relevance (of Inbound Links)
8. Inbound Link Development (Quality, Rate)