Google Adwords - Minimum Bid To Show Up on Page One

I really like Google Adwords as a source of high-quality traffic. It's not perfect, but then no source of traffic on the Internet is.

Think about it for a minute. A bride goes to Google, types in a search, a keyword search of three to four words (most likely), and then sees your ad.

If you bid high enough you show up at the top before the organic search engine results. If you're not a top three bid you probably show up on the narrow, right column.

She sees it (20% of the people who search at Google click on Sponsored Ads)

She likes it (it has the words in it that "connect" with her head in it's current state!)

She clicks on it (she's on her way to your website's home page or maybe a landing page).

The chances are at least 50-50 she's a good prospect for an inquiry. That is, if you're website converts well. If you have traffic but aren't getting inquiries you have a conversion problem.

Recently, I discovered a little weirdness with Google Adwords while bidding on keywords. Specifically, new keywords and their bids that would get me on the first page of Sponsored Listings.

Google Adwords, Keyword Bids, and the "Minimum Bid" to Show Up on the First Page

Google Adwords

Often understanding the concept of how something works leads to better use.

But in the world we live in "fire, ready, aim" are words that come to mind and I've been accused of applying.

Who has the time to figure all of this stuff out.

Plus Google makes using Adwords look so easy.

Many of my clients don't understand Adwords (which is why I manage it for them).

For those of you who want a better understanding of Google Adwords you'll find this explaination and documentation very helpful and valuable.

If you're new to the entire Adwords playground you may want to start with this glossary of terms.

Adwords works. If you are using Adwords and it's not working for you two things are the likely problem: (1) you don't have it set-up correctly, (2) your website has a conversion problem and can't turn a qualified click/visitor into a desired form of action (inquiry, phone call, sale).

Chris Jaeger
Book More Weddings
http://www.bookmoreweddings.com/

Get the ADVANTAGE for your website. More traffic, more brides, more inquiries, more sales.

Pay-Per-Click Madness

Pay Per Click Prices Got You Down?

Pay-per-click advertising is great. It works, it delivers measurable results, it's a great way to do research and figure out what brides are searching for and how many of them are searching for your keyword terms, and if it's not working for you you're probably doing something wrong.

But bidding for top positions can drive you crazy. There's always someone who bids up the price and forces you to ask the question "should I increase my bids?"

The answer is usually "no" (bidding up). Usually, anyway.

If it's any consolation, here's a list of top paying "clicks" I came across recently.

Leave it to lawyers to drive the price of things up - LOL.

I'm happy to see none of them are wedding related!

mesothelioma $84.08
mesothelioma attorneys $80.93
mesothelioma lawyers $69.04
malignant pleural mesothelioma $55.95
Asbestos Cancer $54.17
mesothelioma symptoms $53.66
peritoneal mesothelioma $52.27
trans union $51.91
lung cancer $43.12
search engine optimization $30.19
mesothelioma diagnosis $28.70
home equity loans $20.06

Common PPC (Pay Per Click) Mistakes

When you make mistakes with using pay-per-click you can spend a lot of money fast and have little, or nothing, to show for it. Pay-per-click isn't rocket-science, but it is rather sophisticated if you want to use all the bells and whistles and get the best value for your dollar.

This full article is available to members of my ADVANTAGE program: Common Pay-Per-Click (PPC) Advertising Mistakes.

Follow this link to learn more about my ADVANTAGE program and how it will help you beat your online competition, get better results from your website, and book more weddings.