Often understanding the concept of how something works leads to better use.
But in the world we live in "fire, ready, aim" are words that come to mind and I've been accused of applying.
Who has the time to figure all of this stuff out.
Plus Google makes using Adwords look so easy.
Many of my clients don't understand Adwords (which is why I manage it for them).
For those of you who want a better understanding of Google Adwords you'll find this explaination and documentation very helpful and valuable.
If you're new to the entire Adwords playground you may want to start with this glossary of terms.
Adwords works. If you are using Adwords and it's not working for you two things are the likely problem: (1) you don't have it set-up correctly, (2) your website has a conversion problem and can't turn a qualified click/visitor into a desired form of action (inquiry, phone call, sale).
Chris Jaeger
Book More Weddings
http://www.bookmoreweddings.com/
Get the ADVANTAGE for your website. More traffic, more brides, more inquiries, more sales.
