Search Engine Optimization: Who Has The Time?

One of the problems with search engine optimization is getting your hands around it.

It's very often explained incorrectly or in terms that make you want to turn, run, and leave the room. If your websmaster can't clearly explain what, why and how in 10 to 15 minutes you probably need to fire your webmaster (there are a lot of things webmasters don't tell their clients).

Search engine optimization (SEO) is very important. Showing up in what are called the "organic" listings, "natural" listings, or "free" listings on a search engine results page (SERP) can add thousands of dollars to your bottom line and increase your sales dramatically (100%, 200%, or more - I've seen it first hand).

Here's the case for search engine optimization:

* More than 300,000,000 million searches are performed every day
* More than 183 million searches per day in just the US
* 40-90% of websites are found through search engines
* 80% of users start an Internet session searching for something
* 70-75% start at Google
* Over one-half of all Internet users search at least once a day

There are two factors that deterimine the search engine ranking of your website:

* Site optimization
* Site popularity

Getting your website top ranked at Google doesn't just magically happen. It takes an expert, strategy, and patience.

Anchor Text Is Key Element of Search Engine Optimization Strategy for Wedding Sites

What is Anchor Text?

Anchor text is the visible hyperlinked text that you see on a web page.

If you were to click on the link (text) it would either bring you deeper into a website or lead you off the website to another website (internal link vs. external link).

In a sentence at a wedding planning website, even a blog, or a website being used for marketing to brides, the link Chicago Wedding Disc Jockey is the "anchor text" and uses the keywords/phrases that match, or are relevant, to the web page you arrive at after the click.

Anchor text that uses keywords/phrases that brides are searching for are much more valuable in search engine optimization then the company's name, A Sound Solution.

In either case, the words used in the anchor text are VERY important and play a significant role in effectively building links internal or externally as part of an overall search engine optimization strategy.


Chris Jaeger
Book More Weddings
http://www.bookmoreweddings.com/

Get the ADVANTAGE for your website. More traffic, more brides, more inquiries, more sales.

Marketing to Brides: You Can't Get Top Ranked Without Understanding Keyword Density

An acquaintance and I were talking the other day and comparing notes about search engine optimization.

Scott Channell is a sales coach and uses his website, FINDINGBUSINESS.COM for sales coaching, helping sales people to set more sales appointments, and generate leads and sales appointments.

After a rant about how much bad information there is on the Internet, and how the so-called "gurus" are really scraping the bottom of the barrel these days to come up with new material... but I digress...

The topic of keyword density came up and it's good to touch on here today.

Because... without the right keywords and keyword phrases on your pages you don't have a chance of getting top ranked for those words.

First, you have to have them there for search engine spiders to see and read.

Secondly, they have to be in the right combination, surrounded by the appropriate words, and appear an appropriate number of times per 100 words.

Third, sub-consciously these words people are reading on your pages match what they were searching on, so a little voice in their head says "hey, you found the right website!"

And that will help your conversion (turning more of the brides who visit your website into inquiries and sales).

Keywords and keyword phrases - you've got to have them.

The number of times they appear on a page, per 100 words of text, is your keyword density.

This is tricky stuff and why webmasters should not be writing your website copy. It's probably a good idea to have a professional MarCom writer (Marketing Communications) do your copy. It will be an investment that has long term dividends.


Chris Jaeger
Book More Weddings
http://www.bookmoreweddings.com

Get the ADVANTAGE for your website. More traffic, more brides, more inquiries, more sales.

Being Top Ten or First Page in the Search Engine Results Page (SERPS)

Being top ranked for your keywords and keyword phrases is important.

No new news there.

Less than 1/3 of the people searching at a search engine make it to the second page. I actually think it's less than that.

Source: http://seo.elliance.com/