Thursday, June 26, 2008

The "Try On" Problem for Wedding Dress Retailers

Advertising and marketing to brides online is an effective way to get brides to your retail store. For years the "try on" problem has haunted wedding dress retailers. Brides find something they like online, visit a local store and spend an hour, two, or three trying on dresses, and then leave and order the dress online at some wedding dress discounter.

There has been a lot of discussion about this in the industry over the past several years.

Is the solution charging brides a consulting fee or try on fee?

Monday, June 23, 2008

ECommerce Conversion Rates (Top Online Retailers)

If you have an ecommerce website you undoubtably are calculating your conversion rate.

Here are the just-released conversion rates of some of the most well recognized online stores:

1. ProFlowers 35.70%
2. Office Depot 31.40%
3. Blair.com 23.80%
4. FTD.com 21.30%
5. QVC 18.70%
6. CDW 17.90%
7. Lands End 17.50%
8. 1800flowers.com 16.80%
9. Drugstore.com 16.20%
10. HSN.com 15.80%

Wednesday, June 04, 2008

New Feature at Book More Weddings

Tip of the Week

Each week I try to put together a KILLER tip or bit of advice to help you really PUNCH UP your online marketing and improve the results you get from your website.

They're short and to the point.

You'll find them all at this link: Internet Marketing Tips