An acquaintance and I were talking the other day and comparing notes about search engine optimization.
Scott Channell is a sales coach and uses his website, FINDINGBUSINESS.COM for sales coaching, helping sales people to set more sales appointments, and generate leads and sales appointments.
After a rant about how much bad information there is on the Internet, and how the so-called "gurus" are really scraping the bottom of the barrel these days to come up with new material... but I digress...
The topic of keyword density came up and it's good to touch on here today.
Because... without the right keywords and keyword phrases on your pages you don't have a chance of getting top ranked for those words.
First, you have to have them there for search engine spiders to see and read.
Secondly, they have to be in the right combination, surrounded by the appropriate words, and appear an appropriate number of times per 100 words.
Third, sub-consciously these words people are reading on your pages match what they were searching on, so a little voice in their head says "hey, you found the right website!"
And that will help your conversion (turning more of the brides who visit your website into inquiries and sales).
Keywords and keyword phrases - you've got to have them.
The number of times they appear on a page, per 100 words of text, is your keyword density.
This is tricky stuff and why webmasters should not be writing your website copy. It's probably a good idea to have a professional MarCom writer (Marketing Communications) do your copy. It will be an investment that has long term dividends.
Chris Jaeger
Book More Weddings
http://www.bookmoreweddings.com
Get the ADVANTAGE for your website. More traffic, more brides, more inquiries, more sales.
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