Part of an effective online marketing strategy to reach local brides and grooms includes a mix of search engine optimization and pay-per-click "search engine marketing."
OK, so you're working on search engine optimization. By now you've figured out it's VERY competitive, it takes time, it's not an EXACT science, there is no magic bullet, but if you do everything right, you'll find yourself moving up - maybe into a top position.
But what do you do while that is all happening?
Again, the answer is search engine marketing or pay-per-click advertising.
Here is something to consider:
1) While you're optimizing your website for better rank for the keywords you are targeting, start a pay-per-click campaign.
2) Create a one-page, long-page, with just about everything someone needs to learn about your business and MAKE A DECISION to move forward. Put a compelling call-to-action on it.
Make sure it is keyword rich so your "quality score" allows you to bid lower per-click. If you don't know what quality score is you should have someone else managing yoru PPC program.
This page has NO LINKS to your "regular" site. It has no links anywhere. Technically, it is called a "prison page" because a visitor can't get out.
Make sure there is an inquiry form at the bottom of the page.
Make sure your phone number is at the top and bottom (and in the page copy).
Make sure you use a few testimonials.
3) This is going to be your "landing page" with your PPC campaign.
This is the page people go to when the click on your link. You will NOT take them to your regular website home page.
4) Drive 1000 visitors or "clicks" to this page. If you don't get at least 50 inquiries something is wrong with your page, marketing copy, or SOMETHING.
Chris Jaeger
Book More Weddings
http://www.bookmoreweddings.com
Get the ADVANTAGE for your website. More traffic, more brides, more inquiries, more sales.
No comments:
Post a Comment