Q: What should I be doing online? I'm getting lousy results, just keep throwing money into this, and I'm not really happy.
A: You don't have a plan. You don't have an online strategy for marketing to brides. Funny thing is, that worked a while back. Now it doesn't and in 2008 if you don't have a good plan you'll be losing ground to your competition, I guarantee it.
Here's the formula:
1) Build A Great Website
You don't need a website that "looks good," you need a website that generates inquiries. You also need a website that search engines, and then brides, can find! And then, when they do find it, they make inquiries (see Conversion, below).
2) Market and Promote It Effectively
If you build it, don't count on them coming - if you don't market and promote your website. You wouldn't open a store downtown and then not advertise and market it, would you? Same holds true online.
3) Traffic Building
You'll need a solid traffic building strategy that includes developing inbound links, search engine optimization, search engine marketing (pay-per-click), and integration of your offline marketing with your online marketing.
4) Conversion
It's all about conversion -turning the brides who visit your website into inquiries, phone calls, and sales. You can have all the qualified traffic in the world, but if your site doesn't convert it you have nothing.
5) Stay Ahead of Your Competition
Catching up is always harder. Staying ahead has many benefits and will keep you in the game for a long time.
Chris Jaeger
Book More Weddings
http://www.bookmoreweddings.com
Get the ADVANTAGE for your website. More traffic, more brides, more inquiries, more sales.
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