Google Adwords - Minimum Bid To Show Up on Page One

I really like Google Adwords as a source of high-quality traffic. It's not perfect, but then no source of traffic on the Internet is.

Think about it for a minute. A bride goes to Google, types in a search, a keyword search of three to four words (most likely), and then sees your ad.

If you bid high enough you show up at the top before the organic search engine results. If you're not a top three bid you probably show up on the narrow, right column.

She sees it (20% of the people who search at Google click on Sponsored Ads)

She likes it (it has the words in it that "connect" with her head in it's current state!)

She clicks on it (she's on her way to your website's home page or maybe a landing page).

The chances are at least 50-50 she's a good prospect for an inquiry. That is, if you're website converts well. If you have traffic but aren't getting inquiries you have a conversion problem.

Recently, I discovered a little weirdness with Google Adwords while bidding on keywords. Specifically, new keywords and their bids that would get me on the first page of Sponsored Listings.

Google Adwords, Keyword Bids, and the "Minimum Bid" to Show Up on the First Page