Monday, December 15, 2008

#25 - 25 Things Your Webmaster Will Not Tell You

#25 - It Will Be Hard To Get Top Ranked At Google Without Backward Links

Also called inbound links, backward links are links pointing to your website from other websites.

For the past 18 months backward links have played a critical role in moving up in position at Google.

Inbound links to your website, not in the form of link exchanges, are an indication to Google that other people like your website enough to link to it.

It's pretty easy for Google to identify a link exchange and it's likely Google gives more weight to inbound links vs. link exchanges. Building inbound links is a difficult and a time-consuming task and should be approached as a long-term strategy. Keep in mind, the quality of the links pointing to your website is more important than the quantity.

Also keep in mind that Google probably doesn't like to see dozens of inbound links show up over a short period of time - it can be an indication you are trying to just use links to move your positioning up.

The way to the top rank at Google is to have high quality websites linking directly to you using links that the Google spider can crawl - and to develop those links slowly, but methodically, over time.

Closing Thought: The Competition Is Getting Tough(er)

Every year, as the number of websites continue to grow, the competition is getting tougher and tougher and you can expect it to get worse.

Unless you have an effective online marketing plan, by next year I predict you'll have 30% more competition than you have today.

The competitors who "get it," have online marketing know-how behind them, execute their online marketing strategy effectively, and day by day - although you may not know it - take away one sale after another from you.

Marketing to brides online will become tougher in 2009. Don't let the competition eat-your-lunch, join my ADVANTAGE program today.

Looking for the latest wedding industry statistics?

Sign-up for my free Internet Marketing Tips for Wedding Professionals and learn how to DOUBLE your traffic and TRIPLE your inquiries.

No comments: