More Sales

Everyone wants more sales.

That's what marketing to brides is all about, right?

One way to get more sales is to get more inquiries. That's what websites are supposed to do - generate inquiries from brides.

One way to get more inquiries is to make it easier for brides to make inquiries.

I know... that sounds so obvious, but I visit too many websites that make it too difficult to find the contact option or a phone number?

One of my client's recently thought it was a good idea to remove their phone number from the top of her website (we had to have a little talk...).

Why in the world are you making brides LOOK FOR your phone number or even click a link (or button) to find your contact form?

Want more sales?

Then focus on getting more inquiries!

Here are a few ideas:

(1) Add your phone number to the top and bottom of every page. I like to see a phone number at the top right of a page - that's where I think most people's eyes go. I've seen this simple change increase inquiries 30%.

(2) Add your inquiry form to the bottom of your home page. If people aren't ready to make an inquiry after reading your home page you've got a problem. I'm not saying they all will, but I'm saying they should be ready to make an inquiry. 95% of the people who visit your home page should want to, and be ready to, make an inquiry after reading it.

(3) Add a "Bookmark This Site" option to your home page. Not every bride will be ready to make an inquiry on her first visit to your website. Her boss is probably coming back from lunch any minute now and... she'll have to visit later! Adding a simple "Bookmark" this site option is a simple and effective way to build repeat traffic and get more inquiries.

Simple stuff here folks... that can make a big difference.

Here's another way to increase your company's exposure, get more inquiries, and book more weddings!