#24 - 25 Things Your Webmaster Will Not Tell You

#24 - Don't Confuse Search Engine Optimization With Search Engine Marketing - You Need To Do Both

Search engine optimization is different from search engine marketing.

Optimization is the process of planning and modifying your website programming and page content to achieve organic or "free" top positions in the search engines on a search engine results page (SERP).

Search engine marketing is using "sponsored" links or paid advertising, in most cases pay-per-click advertising, to target and drive additional qualified traffic to your website.

What most webmasters fail to clearly communicate is the difference between search engine optimization and search engine marketing, the importance of each, and their role in the development of a solid, long-term, traffic-building strategy.

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#23 - 25 Things Your Webmaster Will Not Tell You

#23 - Search Engine Optimization Involves A Lot More Than Just Adjusting A Few Page Title Tags And Meta-Tags

I wish more webmasters would talk about all of the different variables related to search engine optimization, including: meta-tags, keywords in your page copy, content placement, content length (number of words per page), streamlined programming and coding, inbound links, outbound linking, deep linking into your sub-pages, and spider crawlability.

These are just a few of the other variables in the mix. Each one of these variables has multiple variables of its own.

Search engine optimization is very different from a year ago. Only when everything is correctly planned and everything is correctly executed, will you see results and your search engine positioning improve.

Marketing to brides online will become tougher in 2009. Don't let the competition eat-your-lunch, join my ADVANTAGE program today. Looking for the latest wedding industry statistics? Sign-up for my free Internet Marketing Tips for Wedding Professionals and learn how to DOUBLE your traffic and TRIPLE your inquiries.

#22 - 25 Things Your Webmaster Will Not Tell You

#25 - The Most Important Variable In An Over-All Search Engine Optimization Strategy Is Your Page Title Tag

I think most webmasters understand the importance of page title tags but what I don't think they understand is how carefully they have to be created.

If the words brides are searching for when using Google, Yahoo!, or MSN, are not in your page title tag, it is very unlikely that you are going to show up top ranked - plain and simple.

Also, putting your company name in your page title tags is a waste of time.

If they search for your company name, your site should rank in a top position in the search engine results page based on your page copy (i.e., your company name on your pages).

In most cases brides aren't searching for ABC Videography (a Philadelphia based wedding videographer), they are searching for "Philadelphia wedding videographers" or "Philadelphia wedding videography services."

Marketing to brides online will become tougher in 2009. Don't let the competition eat-your-lunch, join my ADVANTAGE program today.

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#21 - 25 Things Your Webmaster Will Not Tell You

#21 - Getting Top Ranked At Yahoo! or MSN Doesn't Guarantee A Top Ranked Position At Google

Getting ranked well at Google right now has a lot to do with the number of links pointing to your website.

That said, the quality of those sites pointing to you is more important than the quantity.

Yahoo! seems to really be focused on keywords and relevancy - in other words, does your website have the most relevant information to match the search performed. MSN also seems to be putting most of its weight on page content also.

I wish webmasters would tell clients that each search engine has a different algorithm and/or different rules.

Marketing to brides online will become tougher in 2009. Don't let the competition eat-your-lunch, join my ADVANTAGE program today.

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#20 - 25 Things Your Webmaster Will Not Tell You

#20 - Search Engine Optimization Takes A Lot Of Time

I wish more webmasters would discuss this with their clients.

The simple fact is that search engine optimization requires knowledge, expertise, and time.

Even with experience, it takes expertise and time to break a client into the top ten for any competitive keyword/keyword phrase position.

If you do everything right, it can take months, even a year or more, to see your website move into a top position for competitive keywords.

Keep in mind that someone has to fall out of the top ten for you to get into the top ten, and you're not the only one trying. Also, the algorithms at Google, Yahoo!, and MSN are each different and change from time to time.

Marketing to brides online will become tougher in 2009. Don't let the competition eat-your-lunch, join my ADVANTAGE program today. Looking for the latest wedding industry statistics? Sign-up for my free Internet Marketing Tips for Wedding Professionals and learn how to DOUBLE your traffic and TRIPLE your inquiries.

#19 - 25 Things Your Webmaster Will Not Tell You

#19 - If You're New To Pay-Per-Click, Start With Google Adwords First

If you're new to the search engine marketing playing field I recommend you start with the Google Adwords "Standard" edition (avoid the "Starter" edition) because it is the fastest way to test and fine-tune your pay-per-click program - it generates more traffic than Yahoo! or MSN and I believe in the wedding industry the quality of traffic is better (i.e., brides and grooms).

If you are unfamiliar with the "pay-per-click" model you SHOULD hire someone with experience to help you.

Setting up the system is fairly easy, but setting it up properly, identifying the right keywords and keyword phrases, and writing ad copy that pulls the most clicks (and beats your competitors advertisements) isn't for amateurs. The money you save should more than pay for the investment.

Marketing to brides online will become tougher in 2009. Don't let the competition eat-your-lunch, join my ADVANTAGE program today. Looking for the latest wedding industry statistics? Sign-up for my free Internet Marketing Tips for Wedding Professionals and learn how to DOUBLE your traffic and TRIPLE your inquiries.

#18 - 25 Things Your Webmaster Will Not Tell You

#18 - Pay-Per-Click Advertising Is Smart

Pay-per-click advertising, also referred to as search engine marketing, works and if it's not working for you there is something wrong with your website or your pay-per-click campaign set-up.

Driving targeted traffic to a website that converts visitors into inquiries - and then sales - is another no-brainer. Google offers Adwords, Yahoo! offers Yahoo Search and MSN offers AdCenter.

Marketing to brides online will become tougher in 2009. Don't let the competition eat-your-lunch, join my ADVANTAGE program today.

Looking for the latest wedding industry statistics?

Sign-up for my free Internet Marketing Tips for Wedding Professionals and learn how to DOUBLE your traffic and TRIPLE your inquiries.

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