Conversion is that magic moment when a bride who finds your website fills in your inquiry form or picks up the phone and calls you. With almost 70% of the country connecting via broadband (cable or DSL), it's not unlikely that a bride will just pick up the phone while viewing your website.
But conversion is a problem at most websites. You can tell quickly if you have a conversion problem if you have lots of traffic but no inquiries.
Poor quality traffic has an impact on conversion.
Poor design probably is a bigger factor.
Most designers have no clue when it comes to conversion.
80% of the people reading this today haven't heard the word before.
Ouch!
If you want more inquiries and more phone calls make it easier to find your inquiry form or phone number at your website. That's basic online Marketing to Brides 101 if you ask me.
Is your phone number at the top of all your pages (that's where I look for it).
Is your inquiry form on your home page?
Will I also find it on the three most visited pages at your website, according to your Google Analytics?
Chris Jaeger
Book More Weddings
Thursday, August 23, 2007
Conversion: Where The Rubber Hits The Road
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