Want Better Results From Your Website? Who Doesn't?

The marketing message you deliver at your web site does some pretty *heavy lifting*.

In other words, it's a primary reason a bride/groom converts from just another web site visitor into an inquiry or lead.

Trust me, it isn't your animated graphics, background music, or use of Flash (all of these things I recommend you do NOT use).

Do you focus on the value and benefits of doing business with your company?

What makes you different?

Why should a bride make an inquiry – today?

Here are some guidelines that will help you evaluate your marketing message:

+ Is the benefit of doing business with you communicated in a clear and very obvious fashion throughout your website?

+ As a new customer, would it excite you or make you more interested?

+ Is your message very specific about what's in it for the bride if she chooses you?

+ How does your marketing message compare to your competition?

+ Do you offer a unique value or benefit that they don't?

+ If you do, is that clearly communicated at your web site?

If you're conversion rate is less than 10% something is probably wrong at your web site.

A good place to take a first look is your marketing message and your unique value proposition.