EMAIL Is Not A Legitimate Follow-up Sales Tool

I hate to say it, but you have to hear it.

EMAIL IS NOT AN EFFECTIVE OR LEGITIMATE TOOL FOR FOLLOWING-UP ON INQUIRIES FROM YOUR WEBSITE !!!

If you get an inquiry from your website.

If you use email (or an autoresponder) to follow-up

And that is your only follow-up.

And you don't pick up the phone and call the person who made the inquiry...

Stop and ask yourself "why am I in this business."

Or... ask "who can I hire to do follow-ups and sales for me."

EMAIL is no longer a legitimate pre-sales tool. Sure, it works sometimes, but it's the times when it doesn't work that is the problem. And everytime it doesn't it costs you sales.

So your competitor who is probably getting the same inquiry as you and who picks up the phone and calls a bride who made the inquiry, on the same day, maybe within minutes of her making it - is going to get the sale.