Secret Weapons

Everyone is trying to figure out what Google is doing.

How do you get your website top ranked?

Why isn't your website showing up but your competition is?

Is Google Page Rank something that is critically important to your online marketing?

Google never really shows you who is behind the curtain or reveals how things work EXACTLY, but if you follow some of the discussions from Google-folk you get an idea of what they're looking for and can get "sort-of" answers to some of these questions.

Here is one of the blogs that I visit regularly and a resource I think is one of the most valuable in my "toolbox" - http://www.mattcutts.com/blog/

People often ask me "how important is it to have fresh content or do updates on my home page?

Proof positive that Google is watching websites for "freshness" in this post: http://www.mattcutts.com/blog/google-improves-search-for-fresh-documents/