Marketing to brides online is very competitive. One way to turn more of the brides who find your website (assuming they are finding it) into inquiries, phone calls, and sales (known as "conversion") is to create a more user-friendly experience at your website.
Simple enough, right?
One way to do this is to create easier to use navigation - the links to/from and between the pages at your website. These links are called "bread crumbs" and they are simple links that appear in a primary navigation system, usually at the top of a page (but not bad if they're found at the bottom of a page either, where people scroll down and then say "what do I do now?").
Here is a screen shot from my Wedding Planning Links directory.
It shows how bread crumbs are created and used at the top of a page. They allow a user who has "drilled down" in the directory to very easily "click back" to the main Orlando wedding vendors page.
* Click the image for a larger, clearer view!
Navigation is a key component to not only user-experience (better navigation equals better user-experience equals better results from your web site), but also is critical to search engine optimization and crawling.
Chris JaegerBook More Weddings
http://www.bookmoreweddings.com/
Get the ADVANTAGE for your website. More traffic, more brides, more inquiries, more sales.
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