Overt Benefit

It's Book Recommendations Week and here is the first of two of my favorite books.

The words you use to convey a message of value, benefit, unique value proposition, and overt benefit, will make the difference between a bride who visits your website and a bride who makes an inquiry... and becomes a new customer. Here is "must read" stuff if you want to kick up your marketing message to the next level (and get more inquiries and close more sales!).

Blogging Is Not The Magic BulletTo Top Search Engine Positions

Blogging is certainly the "buzz" these days but here's something that sort of puts it all in perspective, at least related to search engine optimization and online visibility, in general.

You never see a blog top ranked for ANY competitive keyword/phrase.

Try it, you'll see.

Can you find blogs? Sure. Is your blog being indexed and in the pile of search engine results pages? Absolutely.

But does your blog have a chance at being top ranked for a competitive term like:

Orlando Wedding Ministers

Probably not and REALLY unlikely at Google (MSN and Yahoo! seem to be more blog friendly - at this writing).

The challenge is that websites and blogs are two different things. As much as the line seems to be blurring, they are two different creatures. And today, websites are being given more "weight" in the SERPS.

Blogs are still very valuable and increase your overall online exposure, are great tools to build backward links, and allow you to easily update/edit news and information about your business without a webmaster/programmer.