Overt Benefit

It's Book Recommendations Week and here is the first of two of my favorite books.

The words you use to convey a message of value, benefit, unique value proposition, and overt benefit, will make the difference between a bride who visits your website and a bride who makes an inquiry... and becomes a new customer. Here is "must read" stuff if you want to kick up your marketing message to the next level (and get more inquiries and close more sales!).