Secret Weapons

Everyone is trying to figure out what Google is doing.

How do you get your website top ranked?

Why isn't your website showing up but your competition is?

Is Google Page Rank something that is critically important to your online marketing?

Google never really shows you who is behind the curtain or reveals how things work EXACTLY, but if you follow some of the discussions from Google-folk you get an idea of what they're looking for and can get "sort-of" answers to some of these questions.

Here is one of the blogs that I visit regularly and a resource I think is one of the most valuable in my "toolbox" - http://www.mattcutts.com/blog/

People often ask me "how important is it to have fresh content or do updates on my home page?

Proof positive that Google is watching websites for "freshness" in this post: http://www.mattcutts.com/blog/google-improves-search-for-fresh-documents/

Keeping Your Website Fresh and Updated

Q&A With Chris

Q: Chris, how often do we have to update our website? How important is it?

A: You'll leave a better impression with a bride/groom visiting your website if your website looks up-to-date and has current information on it - particularly on the home page. Weekly updates are actually quite valuable. They don't have to be full page updates, but a paragraph about a recent wedding, a happy customer, or new service you are offering is surely valuable content and will keep your site looking fresh.

Keep in mind, brides may visit your website more than once, particularly those early in their planning process, so "fresh" does have value.

But if you're going to do this you have to do it right, like most things Internet. Your credibility falls like a rock if you have homepage content that is outdated or occurred two months ago.

So, yes, it is very important and the more frequently you can update or provide "freshness" to your homepage and website, the better.