It's hard to believe 2008 is less than 60 days away.
And with the average cost of a wedding now above $25,000.00... more is at stake then ever before.
With that in mind, here are some "big picture" things to be thinking about when you look at your website and ask "Are We Ready for 2008?"
1) Right Look
Does the look of your website communicate professionalism, expertise, knowledge, and that a bride came to the right website? Or does it look like something "home-grown." How does it look compared to your four biggest competitors?
2) Communicate Your Services
Does it clearly and quickly communicate your services? I mean CLEARLY. Do your images and words match? Are your graphics crisp and clean? How well does it do communicating what you do compared to your four biggest competitors?
3) Establish Credibility
Testimonials from happy customers, lots of them, is one of the most effective ways to communicate credibility. No bride wants to choose someone who looks like they just started their business last week.
4) Expertise & Leadership Position
When you establish yourself as an expert in your field, and your geographic marketplace, and you effectively communicate that at your website (#2), you'll get better results form your website and get more inquiries.
5) UVP: Unique Value Proposition
What makes you different than the last 5 websites a bride/groom just visited? Do you make that clear at the top of your website?
6) Value/Benefit
Do you clearly communicate and state your value and the benefits associated with choosing YOU (vs. a competitor). Here's another opportunity to look at your competitor's websites and capitalize on their weaknesses.
7) Showcase Your Services and Products
Testimonials, Testimonials, Testimonials !!! If you have pictures to use with them even better!
8) Optimize For Search Engines
Last, but not least, optimize your pages for search engines. Getting a top ranked position with Google is like having a money tree in your backyard (and marketing to online brides just got a whole lot easier!).
Chris Jaeger
Book More Weddings
http://www.bookmoreweddings.com/
Get the ADVANTAGE for your website. More traffic, more brides, more inquiries, more sales.
