The "Try On" Problem for Wedding Dress Retailers

Advertising and marketing to brides online is an effective way to get brides to your retail store. For years the "try on" problem has haunted wedding dress retailers. Brides find something they like online, visit a local store and spend an hour, two, or three trying on dresses, and then leave and order the dress online at some wedding dress discounter.

There has been a lot of discussion about this in the industry over the past several years.

Is the solution charging brides a consulting fee or try on fee?