There are four types of brides who visit your website and providing each of them the information they are looking for is critical to your conversion (turning a bride who visits your website into a phone call or inquiry).
Your navigation scheme and the content you provide at your website is very important when it comes to keeping a bride's attention.
Often the difference and conversion is heavily influenced by your unique value proposition.
Here are the four types of brides who visit your website.
1) She knows EXACTLY what she wants.
2) She knows approximately what she wants or has a pretty good idea.
3) She doesn't know what she wants, but if she found it, she'd buy it.
4) She found your website by accident and really doesn't want anything you offer.
When you start thinking about these things, while developing your online marketing strategy, you'll acheive a competitive ADVANTAGE, and be on your way to getting great results from your website and you'll consistently beat your competition.
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