Why Should I Register More Than One Domain Name?

If you're thinking about registering more than one domain name, you've got the right idea.

But.

First... the good news:

Registering and using multiple domains names is great for building your business and can help you create more visibility or "real estate" as I call it, on the Internet.

When you register multiple domain names, you can:

Keep your competition from registering a domain name that draws customers to them instead of you.

Promote the different products and services you offer.

Drive more traffic to your Web site.

Enjoy more opportunities to market to--and be listed in--search engines.

Create distinct advertising strategies that reach different target markets.

Provide customers more ways to find you when searching the Internet.

Capture common misspellings of your domain name, instead of sending visitors to an error page.

Protect your brand and online identity from those who may have unsavory purposes.

Now... all that said (and found being promoted at Go Daddy), there are a couple things to understand:

Just putting up empty websites isn't going to create any value for you.

Repointing domain names to one website won't improve your search engine positioning. No, no way, no how!

Having a domain with good keywords in it *probably* isn't going to by itself get you top ranked. I have seen it work, but I don't think it is a long-term, effective strategy.

If you have multiple domains, and you build out each domain for a specific purpose, registering AND DEVELOPING multiple domains is an effective part of your overall online marketing strategy.

Chris Jaeger
Book More Weddings
Online Marketing to Brides
http://www.bookmoreweddings.com
(978) 283-8295