Do This One Thing (and You'll Book More Weddings)

If you do just this ONE THING you'll book more weddings:

FOLLOW-UP ON ALL YOUR WEBSITE INQUIRIES BY PHONE

Forget email follow-ups. They're useless and 99% of the time ineffective.

The person who picks up the phone and calls a bride who took the time to make an online inquiry will book more weddings than a competitor who uses email to follow-up.

Add to this:

FOLLOW-UP THE SAME DAY OR WITHIN MINUTES OF RECEIVING THE INQUIRY

And you'll get even better results.

Keep in mind, it's pretty unlikely that a bride only made an inquiry at your website. In most cases, a bride looking for local services will probably have found four to six of your competitors. More if they don't like the websites they've seen.

If they find your website first, like what they see, you've effectively delivered a WIIFM message (what's in it for me) and a UVP (unique value proposition), make an inquiry, and you promptly follow-up BY PHONE...

You'll get more appointments and book more weddings.

Don't expect you're website to do everything for you. That's simply bad thinking.