Success Stories: Organization Plus

The first in a series of success stories based on an effective online marketing strategy and proper execution.

Organization Plus (http://www.organizationplus.com/)

Summary: Easy-to-use website that presents a LOT of information, top organic search engine positioning (#1, top 5) for targeted keywords at Google, MSN, Yahoo!, conversion very good (visitors call, make inquiries, or subscribe to enewsletter).

Nancy Black is one of my clients who is not in the wedding industry. She is a Professional Organizer in Boston, celebrating her 25th year in business.

Search engine optimization has been an ongoing process and she's been top ranked (top 10) for that past couple years (2004-2006).

This past year (2007) she's moved into top position for almost all the keywords we're targeting.

There are 15-20 words/phrases that people primarily use to find her type of services in the Boston, and North of Boston, area.

What I've learned: It takes time to break into the top 5, keywords in your copy are critical, the right keywords and keyword phrases in the right places are important, keeping a website fresh with content is also very important, and patience.

I've also learned that a top position for keywords and phrases people are searching for is like having a money tree in your backyard - if your website can convert qualified visitors into inquiries, phone calls, and sales.

Sadly, most don't.

Nancy also runs Google Adwords and budgets a nominal amount each month for very targeted keywords.

She already has "organic" placement for these keywords/phrases, but the site converts visitors into inquiries or newsletter subscriptions so well, it's a small investment that is well worth it.

After word-of-mouth, and Nancy is the ultimate-networker, Nancy's website probably is responsible for more than 90% of her new business.

The plan going forward: build Nancy's email newsletter subscriber base, build repeat traffic and name recognition, and focus on distinguishing herself from the competition (experience and unique value proposition: The Three Hour Transformation).














Chris Jaeger
Book More Weddings
http://www.bookmoreweddings.com/

Get the ADVANTAGE for your website. More traffic, more brides, more inquiries, more sales.