What is Anchor Text?
Anchor text is the visible hyperlinked text that you see on a web page.
If you were to click on the link (text) it would either bring you deeper into a website or lead you off the website to another website (internal link vs. external link).
In a sentence at a wedding planning website, even a blog, or a website being used for marketing to brides, the link Chicago Wedding Disc Jockey is the "anchor text" and uses the keywords/phrases that match, or are relevant, to the web page you arrive at after the click.
Anchor text that uses keywords/phrases that brides are searching for are much more valuable in search engine optimization then the company's name, A Sound Solution.
In either case, the words used in the anchor text are VERY important and play a significant role in effectively building links internal or externally as part of an overall search engine optimization strategy.
Chris Jaeger
Book More Weddings
http://www.bookmoreweddings.com/
Get the ADVANTAGE for your website. More traffic, more brides, more inquiries, more sales.
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