Online Mistakes: Part 1

Common Online Marketing Mistakes

1) Waiting For Things To Get Better By Themselves

This is the number one problem for people who are NOT getting the results they want from their website - waiting and thinking things will get better.

They don't.

Actually, they'll get worse.

In the online world MONEY is second to TIME. You can't make up time on the Internet and I believe that for every one day you "wait" you actually fall behind by TWO days. Why? Because (1) your competition gets ahead of you by one more day, (2) new competition comes online and further dilutes the marketplace and your visibility/position, (3) it is taking twice as long to get results at Google as it has in the past - what once took a few months is now taking up to year (or more!).

2) Misconceptions Related to Search Engines & Search Engine Optimization

Make NO MISTAKE, when your website is top ranked for your keywords/phrases you have a strategic and significant advantage over your competition. If you've ever listened in on my tele-clinics or heard me speak at a conference, you've heard me say a top ranked website at Google is "like having a money tree in your back yard."

In most cases, you don't have the expertise to get a top ranked position at Google (by yourself, or without the proper guidance and coaching). Adjusting a few meta-tags isn't going to do anything for your website at Google - trust me!

3) Thinking Long Term

You have to think of your online marketing strategey as a long-term plan. To get the results you want, and achieve the success you want, you'll have to have a comprehensive online marketing strategy for marketing to brides that includes:

Design (website design)
Site Content (marketing message)
Conversion (turning visitors into inquiries/sales)
Traffic Building
Search Engine Optimization
Search Engine Marketing
Advanced Online Marketing (email, blogging, etc.)
Integration of Offline/Online

Food for thought on a cold and now snowing day in Boston.

Chris Jaeger
Book More Weddings
http://www.bookmoreweddings.com

Get the ADVANTAGE for your website. More traffic, more brides, more inquiries, more sales.