EMAIL Marketing Mistakes

EMAIL isn't what it used to be. In days gone by you whipped out an email and it got to the recipient - no problem.

But today, there are real issues with delivery.

Avoid these EMAIL Marketing mistakes and your messages won't end up in someone's Junk EMAIL box and it's unlikely your messages will get flagged as SPAM by an Internet Service Provider:

---> Avoid putting your subject line in ALL CAPS. Your email might get flagged as SPAM and not end up where you want it (in someone's junk email box or worse not even delivered).

---> A subject line that contains the word "free." FREE in CAPS would be even worse!

---> A subject line that contains the words "As Seen" is another potential trigger for SPAM filters.

---> An .HTML font size that is larger than normal (14pt or greater).

---> Over use of colored text. Red text particularly.

---> Over use of exclamation marks.

---> The word SPAM (i.e. "this isn't SPAM")

---> The domain in the sender line doesn't match the domain in the "received" line in the email headers.

Will ONE of these things doom your email message? Probably not.

Still, you can see how IT MIGHT BE EASY to end up using two or three of these things AND next thing you know your FREE email newsletter has been flagged as SPAM and didn't get to a subscriber!!!.

EMAIL marketing isn't really difficult, but like most things if you don't know what you're doing (or you use the wrong tools) you probably won't get the results you want or could if you did know what you're doing!

Chris Jaeger
Book More Weddings
http://www.bookmoreweddings.com/

Get the ADVANTAGE for your website. More traffic, more brides, more inquiries, more sales.