It looks like more bad news for the 'ol "banner ad" that was so popular back in the early days of the Internet.
A recent study by usability guru Jacob Nielson says it all... hmm... shows it all.
And think twice about an annoying ad (or website for that matter!).
In a study, commissioned by Streetblimps and conducted by Opinion Research Corp, "Nearly nine in 10 Americans said they were less likely to buy products that had annoying or offensive ads. Seven in 10 also said they were more likely to remember the ads."
Chris Jaeger
Book More Weddings
Friday, August 24, 2007
Bad News For Banner Advertising
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