Universal Search

Universal search is the term used to describe searching through EVERYTHING on the Internet and presenting it to the person searching. As you might expect, Google is leading the way and pushing pretty hard.

Universal search combines:

Web pages (websites)
Images
Video
News
Maps
Blogs

... and of course, sponsored listings (i.e. pay-per-click).

Universal search will impact how brides find your website.

It has the potential to dilute your basic search engine optimization strategy, dilute any current top positioning you have, and open the door for your competitors to jump ahead of you - if they take advantage of the opportunities and you fall behind.

Chris Jaeger
Book More Weddings
http://www.bookmoreweddings.com