#1 - Content
The information on each of your web site pages is very important.
First, it's what a bride came looking for. If you don't provide what brides are looking for at your website, guess what? They leave. So if you have traffic, but not results, it would be a good idea to take a look at your page content (and also the source of your traffic which should indicate the quality of your traffic).
Secondly, the words and how you use those words on your page play a critical role in how well your website is ranked by Google, Yahoo!, and MSN. Content means not only delivering a valuable marketing message (unique value proposition, value/benefit, call-to-action), but using the right keywords and keyword phrases so brides and grooms can actually find your website!
Content is very important. Content is King.
Chris Jaeger
Book More Weddings
http://www.bookmoreweddings.com
Get the ADVANTAGE for your website. More traffic, more brides, more inquiries, more sales.
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