Too many people I speak to who are using Google Adwords don't know what a landing page is.
Even worse, they're not familiar with Page Quality Score, which will impact your bidding costs (poor quality score requires higher minimum bids, higher quality score has a positive impact: lower minimum bids and potentially more impressions and clicks - for less cost-per-click!).
For more information about Quality Score visit:
http://adwords.blogspot.com/2007/09/websites-that-may-merit-low-landing.html
For more information about Landing Pages visit:
https://adwords.google.com/support/bin/answer.py?answer=46675&hl=en
Chris Jaeger
Book More Weddings
http://www.bookmoreweddings.com
Get the ADVANTAGE for your website. More traffic, more brides, more inquiries, more sales.
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