#1 - 25 Things Your Webmaster Will Not Tell You

#1 - Your Webmaster Probably Knows Very Little About Online Marketing

The fact is that online marketing is outside the expertise of most webmasters. In most cases, relying on your webmaster to develop and execute your online marketing strategy is a big mistake.

I can't tell you how many people have told me, "We love our website, it's great, but we're just not getting any inquiries."

Webmasters typically don't talk about, let alone focus on, conversion. They don't understand that traffic is great, but if it doesn't convert into an inquiry or sale then it doesn't mean anything.

They don't know how to write compelling marketing copy, the type that makes a bride want to get more information about the company. They don't understand the importance of testing, analyzing and measuring results, so that you are continually getting the best results from your website, staying competitive and online advertising.

Webmasters may be talented programmers or graphic designers, but they shouldn't be managing your online marketing.