Tuesday, August 26, 2008

#3 - 25 Things Your Webmaster Will Not Tell You

#3 - What You Consider A Good Website Design And What Actually Works Might Be Two Very Different Things


The gap between what actually works and what you think will work can potentially be a huge problem. If you don't have marketing design experience or the time to keep up with the latest techniques in online marketing, the best way to close this gap is to find someone who does!


Most webmasters will recognize they don't have expertise in this area and will welcome the input.


You want to design a website that presents your business professionally, loads quickly, is easy to use, gives clients the information they're looking for, generates interest in your business, and of course one that generates inquiries.


If you miss the mark in any of these areas, you'll lose a lot of sales to your competition. You'll also have wasted a good portion of the money you spent on advertising and promoting your website.


Poor design leads to poor CONVERSION. All the traffic in the world is useless unless it attracts inquiries that convert into sales.

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