#8 - 25 Things Your Webmaster Will Not Tell You

#8 - Be Aware Of Your Conversion Rate

I have never heard a webmaster discuss conversion and most would rather eat worms than talk about it.

Unfortunately, conversion is what it's all about. Conversion is when a bride finds your website and actually takes action: She might make an online inquiry, she might pick up the phone and call, or maybe she'll download a summary sheet of your services and prices (after giving her contact information first, of course).

Conversion is the #1 way (and frankly, the only way) to calculate the success of your website. If you had 100 qualified visitors to your website and got 20 inquiries your conversion is 20%. If you got 3 inquiries your conversion is 3% and something is probably wrong with your website.