#24 - 25 Things Your Webmaster Will Not Tell You

#24 - Don't Confuse Search Engine Optimization With Search Engine Marketing - You Need To Do Both

Search engine optimization is different from search engine marketing.

Optimization is the process of planning and modifying your website programming and page content to achieve organic or "free" top positions in the search engines on a search engine results page (SERP).

Search engine marketing is using "sponsored" links or paid advertising, in most cases pay-per-click advertising, to target and drive additional qualified traffic to your website.

What most webmasters fail to clearly communicate is the difference between search engine optimization and search engine marketing, the importance of each, and their role in the development of a solid, long-term, traffic-building strategy.

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