Distraction Points Quickly and Adversely Impact Conversion

Marketing to brides online is more competitive than ever before.

The brides are out there on the Internet and everyone in the wedding industry knows it. It's hard enough to get quality traffic to your website these days, the last thing you want to do is lose a bride once she finds your site.

There are a handful of things that very quickly turn a bride who finds your website into a "bounce" (she stays less than 60 seconds or hits her browser's BACK button).

When I review a website I look for what I call "distraction points" and here is my list of the most common ones...