Today I was giving a seminar on Traffic Building Strategies. I thought I'd share my overview with a few brief notes:
Traffic Building Strategies
Organic Search Engine Optimization: Optimizing your website and the pages there to acheive top ranked listings in the search engine results pages.
Link Building: Building links to your website using link exchanges, asking for inbound links, and creating links from your website. Links have traffic value and SEO value.
Advertising: Break out your wallet, online advertising is almost a requirement to compete online these days. The days of free traffic are probably mostly over.
PPC/SEM: Pay-per-click (Google Adwords) or search engine marketing.
Word of Mouth: Still works! You can't beat the results when a bride posts a nice comment about you in an online bulletin board (like at http://www.talkaboutweddings.com/).
Blogging: Works! Easy, fast, cost-effective and provides a great return on investment. Increases your overall online visibility, helps your SEO, good stuff.
Web 2.0: YouTube, MySpace, Facebook, LinkedIn.
Offline: Integrate your offline marketing to promote your website. "Visit our website for free worksheets and additional information to help you plan your {wedding photography}."
Chris Jaeger
Book More Weddings
http://www.bookmoreweddings.com/
Get the ADVANTAGE for your website. More traffic, more brides, more inquiries, more sales.
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