Search Engine Optimization: Who Has The Time?

One of the problems with search engine optimization is getting your hands around it.

It's very often explained incorrectly or in terms that make you want to turn, run, and leave the room. If your websmaster can't clearly explain what, why and how in 10 to 15 minutes you probably need to fire your webmaster (there are a lot of things webmasters don't tell their clients).

Search engine optimization (SEO) is very important. Showing up in what are called the "organic" listings, "natural" listings, or "free" listings on a search engine results page (SERP) can add thousands of dollars to your bottom line and increase your sales dramatically (100%, 200%, or more - I've seen it first hand).

Here's the case for search engine optimization:

* More than 300,000,000 million searches are performed every day
* More than 183 million searches per day in just the US
* 40-90% of websites are found through search engines
* 80% of users start an Internet session searching for something
* 70-75% start at Google
* Over one-half of all Internet users search at least once a day

There are two factors that deterimine the search engine ranking of your website:

* Site optimization
* Site popularity

Getting your website top ranked at Google doesn't just magically happen. It takes an expert, strategy, and patience.