#13 - 25 Things Your Webmaster Will Not Tell You

#13 - Half Of Your Traffic Is No Good

Roughly half of your visitor session traffic is absolutely no good.

It is not qualified traffic and probably isn't even a bride or groom.

It could be a competitor, possibly a search engine reviewing the pages at your website, or some other unqualified visitor.

I tell my clients to take their total visitor session count and divide it by half. That will give you a better idea of the true number of "qualified" visitors.

Use this "adjusted visitor session" number to analyze your traffic and calculate conversion.

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