#15 - 25 Things Your Webmaster Will Not Tell You

#15 - Website Analytics: Make Sure You Identify Referrers

There are many things to look at when reviewing your website statistics but one of the most important things to review is referrers.

Referrers show you which other websites are sending you traffic and how much are they sending. This is particularly important if you're advertising online as it will confirm that you are getting traffic from the sources you are paying.

When I review someone's log, I go straight for the referrers after reviewing total visitor sessions.
I want to know where the traffic is coming from, how much, and over what period of time.

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