#16 - 25 Things Your Webmaster Will Not Tell You

#16 - Website Analytics: Review Keywords Regularly

In your website statistics you should also find "referring keywords," or the words people used to find your website through a search engine.

If the keywords you are targeting with your page copy and in your search engine optimization strategy are not showing up in your keyword referrals, there is something wrong with your keyword strategy, search engine optimization strategy, search engine positioning, or all three!

If you are getting only a few visitor sessions from the keywords you are targeting it could be an indication of poor organic (i.e., free) search engine positioning.

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