#17 - 25 Things Your Webmaster Will Not Tell You

#17 - Online Advertising Is Smart

Online advertising is a requirement in today's competitive chase for the online bride and groom.

The days of a "free ride" and free traffic are over and free link exchanges are mostly useless for driving quality traffic these days.

Once you have a good website, one with a track record of converting bride/groom visitor sessions into inquiries, phone calls, and sales, online advertising is a no-brainer and should generate a fantastic return-on-investment.

Where should you advertise? Look for sites where your competition is advertising. Ask your peers where they are advertising and getting good results. Look for sites that show up top ranked in search engines for your keywords.

Be sure to monitor your web statistics and referrers to confirm and track the results.

Marketing to brides online will become tougher in 2009. Don't let the competition eat-your-lunch, join my ADVANTAGE program today.

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