#18 - 25 Things Your Webmaster Will Not Tell You

#18 - Pay-Per-Click Advertising Is Smart

Pay-per-click advertising, also referred to as search engine marketing, works and if it's not working for you there is something wrong with your website or your pay-per-click campaign set-up.

Driving targeted traffic to a website that converts visitors into inquiries - and then sales - is another no-brainer. Google offers Adwords, Yahoo! offers Yahoo Search and MSN offers AdCenter.

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