#22 - 25 Things Your Webmaster Will Not Tell You

#25 - The Most Important Variable In An Over-All Search Engine Optimization Strategy Is Your Page Title Tag

I think most webmasters understand the importance of page title tags but what I don't think they understand is how carefully they have to be created.

If the words brides are searching for when using Google, Yahoo!, or MSN, are not in your page title tag, it is very unlikely that you are going to show up top ranked - plain and simple.

Also, putting your company name in your page title tags is a waste of time.

If they search for your company name, your site should rank in a top position in the search engine results page based on your page copy (i.e., your company name on your pages).

In most cases brides aren't searching for ABC Videography (a Philadelphia based wedding videographer), they are searching for "Philadelphia wedding videographers" or "Philadelphia wedding videography services."

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