#20 - Search Engine Optimization Takes A Lot Of Time
I wish more webmasters would discuss this with their clients.
The simple fact is that search engine optimization requires knowledge, expertise, and time.
Even with experience, it takes expertise and time to break a client into the top ten for any competitive keyword/keyword phrase position.
If you do everything right, it can take months, even a year or more, to see your website move into a top position for competitive keywords.
Keep in mind that someone has to fall out of the top ten for you to get into the top ten, and you're not the only one trying. Also, the algorithms at Google, Yahoo!, and MSN are each different and change from time to time.
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