#19 - 25 Things Your Webmaster Will Not Tell You

#19 - If You're New To Pay-Per-Click, Start With Google Adwords First

If you're new to the search engine marketing playing field I recommend you start with the Google Adwords "Standard" edition (avoid the "Starter" edition) because it is the fastest way to test and fine-tune your pay-per-click program - it generates more traffic than Yahoo! or MSN and I believe in the wedding industry the quality of traffic is better (i.e., brides and grooms).

If you are unfamiliar with the "pay-per-click" model you SHOULD hire someone with experience to help you.

Setting up the system is fairly easy, but setting it up properly, identifying the right keywords and keyword phrases, and writing ad copy that pulls the most clicks (and beats your competitors advertisements) isn't for amateurs. The money you save should more than pay for the investment.

Marketing to brides online will become tougher in 2009. Don't let the competition eat-your-lunch, join my ADVANTAGE program today. Looking for the latest wedding industry statistics? Sign-up for my free Internet Marketing Tips for Wedding Professionals and learn how to DOUBLE your traffic and TRIPLE your inquiries.